Former ski racer and six-time Olympic medalist Bode Miller, who has just joined the Crosson Ski brand as chief innovation officer, has agreed to a long-term partnership with Revo, a U.S. eyewear brand. Miller, who previously wore various brands of goggles without endorsing any of them, has been named “global brand ambassador of winter sports” for the brand. The terms of the partnership could not be learnt.
Revo said that Miller made a significant contribution to the development of the new Revo x Bode Miller Goggles. The capsule collection consists of only two styles with a few selected lens colors. It is set to be followed by a special collection of sunglasses for running, mountain biking and other outdoor sports in the spring of 2021. Revo offered snow goggles for one season some time ago, but then stopped the program to focus on sunglasses.
Starting on Dec. 1, the line has become available on a dedicated Bode Miller shop on Revo’s websites. A portion of the proceeds will be donated to Miller’s Turtle Ridge Foundation, a non-profit organization that supports adaptive and youth sports programs.
Read more on the brand and the partnership on SGI Europe.
