All Snowsports articles
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ArticleProwinter 2026: Why Bolzano is quietly becoming Europe’s winter sports meeting point
No hype, no overload, but the right people in the right place. Prowinter 2026 showed how a compact, business-focused trade show is gaining international relevance.
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ArticleWEF links sports economy growth to activity
The Geneva-based global policy forum outlines how inactivity and climate risks could threaten future growth in the sports economy.
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News briefsOakley launches Aura winter collection
The sports eyewear specialist unveils a winter collection inspired by the unseen effort behind elite performance.
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News briefsAtomic launches Shift² 16 MN
The Austrian ski manufacturer updates its hybrid binding platform, targeting freeride skiers who combine touring efficiency with alpine performance.
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News briefsJulbo formalizes long-term partnership with Jornet
The French eyewear specialist formalizes a decades-long relationship with one of mountain sports’ most influential athletes.
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News briefsHaglöfs designs Swedish Olympic race suit
The Scandinavian outdoor brand expands its Olympic role by creating race suits for Sweden’s alpine and ski cross athletes.
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ArticleSlide & OTS Winter attendance rises 8%
The UK winter sports trade show reports higher attendance and retailer engagement following its first edition in Liverpool.
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ArticleShred rebuilds US sales org
The Utah-based eyewear and protection brand restructures its US sales approach, returning distribution control to support specialty retail partners.
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News briefsPatagonia launches community-focused snow tour across North America
The outdoor apparel company is taking a grassroots snow tour to key mountain towns in North America, combining community events with gear repairs and climate advocacy.
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News briefsBootcap, TGR launch limited SnowCamo bootcap
The US-based ski accessory specialist teams up with an action-sports media brand on a limited-edition winter product.
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News briefsOrthoLite promotes Greenwald to Sales VP
The footwear components specialist strengthens its commercial leadership with a senior internal promotion.
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News briefsBurton launches Jake Burton tribute collection
The snowboard brand introduces a limited collection honoring its founder, debuting with riders at major winter events.
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ArticleMammut owner reportedly explores potential sale
The owner of a Swiss outdoor gear specialist is reportedly exploring strategic options, including a possible sale.
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News briefsIcebug marks studded shoe day in Sweden
The Swedish footwear specialist draws attention to winter slip accidents with a national awareness day focused on traction and safety.
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News briefsKeela reflects on 2025 milestones
The British outdoor apparel specialist reviews a year shaped by product launches, partnerships and renewed focus on UK manufacturing.
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ArticleProwinter 2026 opens in Bolzano
The international winter sports trade show opens in northern Italy, spotlighting international exhibitors and awarding standout products for 2026/27.
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News briefsThe North Face launches Casentino Wool Pack
The outdoor brand reinterprets an iconic fleece with historic Italian wool, blending heritage materials with modern design.
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ArticleThule posts Q3 growth as Quad Lock offsets organic decline
Thule delivered reported Q3 growth and higher margins despite weaker organic demand, with the Quad Lock acquisition offsetting softer consumer and retail conditions.
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ArticleCanada Goose updates executive leadership
The Canadian outerwear group reshapes its executive team to strengthen regional leadership and global retail operations.
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ArticleHelen of Troy hit by tariffs as Osprey outperforms in Home & Outdoor
Tariffs, softer demand and impairment charges weighed on Helen of Troy’s Home & Outdoor segment in Q3, but strong backpack sales at Osprey helped cushion declines in Hydro Flask as the company works to stabilize its outdoor portfolio.
