All Snowsports articles

  • nikita-karimov-lvJZhHOIJJ4-unsplash
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    Russia sees a hike in demand in the outdoor goods market


    Russian outdoor brands enjoy a strong rise in popularity, primarily owing to the exit of their foreign competitors from the market and a general upshift in outdoor tourism in the country, Russian outdoor goods retailer Globaldrive reported. “We are witnessing a significant growth in sales [of Russian brands]. This is ...

  • MAIN GRAPHIC - Aleck+Tocsen

    Aleck acquires crash helmet sensor manufacturer Tocsen


    Aleck, a manufacturer of wireless audio and communication systems for outdoor sports, has acquired Tocsen, a German brand of smart crash sensors for bicycle, snow and riding helmets. Tocsen was established in 2019 by Alexander Schumacher, Andreas Botsch and Malte Buttjer after a close friend of theirs ...

  • La-Sportiva-logo
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    La Sportiva posts 30% sales increase


    La Sportiva’s sales increased to €216 million in 2022, up 30 percent from 2021, compared to €125 million in 2020. International sales accounted for 80 percent of the company’s revenues. Sales in both Europe and the U.S. grew double-digit, driven by the rising interest in outdoor activities. Founded in 1928 ...

  • WearAgains
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    Peak Performance sponsored skier competes in a jacket older than him


    Swedish freeride skier Max Palm competed in a 30-year-old Peak Performance jacket at the FIS Freeride World Tour Pro competition in Fieberbrunn last weekend, wearing a garment 10 years older than him. The move by the Peak Performance-sponsored athlete also marked the online launch of Peak Performance’s second-hand initiative, WearAgains. ...

  • Sensil_Logo
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    Nilit earns ISCC+ certification for its Sensil ByNature Nylon 6.6


    The Sensil ByNature Nylon 6.6 fiber, a product of Israeli fiber manufacturer Nilit, has been certified by the International Sustainability and Carbon Certification Plus system (ISCC+), which verifies the origin of renewable raw materials in Sensil ByNature fibers. The multi-stakeholder initiative ISSC+ runs a sustainability certification system covering all feedstocks, ...

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    New record sales in 2022 for Haglöfs


    Despite a challenging market, Swedish outdoor supplier Haglöfs saw sales increase 11 percent – an all-time high, driven by new products such as the new L.I.M Series Z|T collection – and profitability increased 25 percent in 2022. CEO Fredrik Ohlsson predicts that the structural trend for the outdoor industry ...

  • Globetrotter_Mountain_Equipment_Logos
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    Globetrotter kicks off down recycling project with Mountain Equipment


    Globetrotter has started collecting discarded down-filled items (be it pillows, sleeping bags or jackets) from consumers. The program will last until Jan. 2024 and is offered in all of its 22 stores in Germany. Alternatively, Globetrotter customers can also send their items by postal mail. At the end of the ...

  • FINAL_23_Athlete Announcement_Press Release-2

    Arc’teryx welcomes eight new global ambassadors


    Arc’teryx Equipment has welcomed a total of eight snow athletes to its Global Athlete and Ambassador Team. According to the brand, these “athletes provide inspiration through their skills, knowledge and advocacy to increase access to their sport, something the brand holds as a core value.” What’s particularly notable are the ...

  • Second Leaf Lafuma
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    Lafuma launches resale platform


    Lafuma, a brand of the French Millet Mountain Group, has launched an online resale platform for its outdoor products, dubbed Second Leaf. The website was developed in partnership with Faume, a Parisian start-up that helps companies implement resale solutions. To be allowed on Second Leaf, the item must be a ...

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    Deuter hires new sports marketing manager


    Source: Deuter Anna Arnert German backpack and sleeping bag expert Deuter has appointed Anna Arnert as the new marketing manager for its alpine sports division in mid-February. Arnert looks back on a long career in communications and the sporting goods industry. After studying in Germany and England, ...

  • Houdini_logo Kopie
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    Houdini partners with adventure travel company PRSNT


    Swedish outdoor brand Houdini has entered a partnership with globally operating women’s adventure retreats and travel company PRSNT. The travel company was founded by former pro snowboarders Kjersti Østgaard Buaas (Norway) and Chanelle Sladic (California). Through PRSNT, Houdini is hosting the first women’s winter retreat in Mammoth Lakes in mid-March, ...

  • schoeffel Logo
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    Schöffel reorganizes company management structure


    Source: Schöffel Stefan Ostertag Just a few weeks after the latest changes within the Schöffel management (as reported by OIC), the German company has decided to modify its management structure. As of April 1, 2023, the digital business and marketing teams will be merged and led by ...

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    Burton organizes fourth A Day for Jake snowboarding festival


    For the fourth time, Burton is inviting snowboarders across the globe and in eight participating winter sports resorts in Europe to celebrate the legacy of Burton’s founder Jake Burton Carpenter (who passed away in November 2019). In-person or digital activities are planned for March 11, 2023 in the respective resorts ...

  • Compass-Diversified

    Compass Diversified branded results impacted by PrimaLoft


    Net income from continuing operations in Compass Diversified’s (CoDi) branded consumer companies related to sports, outdoor and apparel (5.11 Tactical, Boa, Marucci Sports, PrimaLoft, and Velocity Outdoor) declined by 81 percent to $2.79 million from $14.73 million in Q4, negatively impacted by operating losses at both PrimaLoft and Velocity Outdoor. ...

  • MyClimate_CWC_Logo
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    MyClimate initiative for net zero travel on the growth path


    With its eco-travel initiative “Cause We Care”, Swiss company MyClimate is offering various climate protection measures to tourists and companies like hotels and destinations. The project aims to minimize CO2 emissions related to travel and outdoor sports like skiing, biking or hiking at the local level, supporting climate protection locally. ...

  • vibram-logo
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    Vibram partners with longtime collaborator


    To bring some new production techniques “in house,” Vibram has signed a deal with Suolificio Negro, a Spanish specialist in soles and midsole-foam manufacturing for the outdoor and ski markets. According to a report in Diffusion Sport, the resulting products will be sold under the Vibram brand. The deal is ...

  • Badvertising
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    New report questions sponsor choices in winter sports


    A new report by Badvertising has sought to draw attention to the sponsorship of winter sporting events by what it calls “high-carbon” companies, alongside documenting the effects of climate change on the winter sports sector. The report writers use the example of Sweden’s Vasaloppet – the world’s biggest and oldest ...

  • Clarus_Black_Diamond_Logos

    Non-cash impairment charge drags Clarus to Q4 loss


    Clarus Corp., whose management described 2022 as one of its most challenging years due to various macroeconomic headwinds, reported a net loss of $81.6 million against a profit of $14.0 million in Q4 ended Dec. 31. The result was impacted by a $92.3 million non-cash impairment charge. The fourth quarter ...

  • adidas Terrex Store Salzburg_3
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    Second European Adidas Terrex store opened in Salzburg


    Adidas Terrex has opened its second concept store in Europe in Salzburg’s historic pedestrian zone, following the premiere of the specialist retail project in Munich in 2021. The new store is less than half the size of its Munich counterpart (176 sqm vs. 370 sqm) but carries the complete collections ...

  • schoeffel Logo
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    Schöffel rearranges and shrinks its top management, Felix Geiger leaves


    Felix Geiger, CFO of German brand Schöffel, will leave the company by end of March. Geiger joined Schöffel in Dec. 2014 and took over the professional business unit of the company in Sept. 2021. As a group CFO, he is currently responsible for the financial area of the specialist for ...