Snow+Rock, the U.K. outdoor retailer, has announced a partnership with GB Snowsport, the national governing body for ski and snowboard disciplines in the U.K. Snow+Rock will be the official retail partner of GB Snowsport up to and during the Beijing 2022 Winter Olympic Games. GB Snowsport athletes will help activate the partnership through campaigns to inspire people to get involved in snowsports in the U.K. In addition, Snow+Rock and GB Snowsport will work on initiatives that protect the winters for athletes and the future generations.