Sport Partner reports that Hi-Tec, the Dutch-based sports and outdoor brand, is launching a high-profile TV advertising campaign around England's Premier League. The company said that there was no better way to reach a global sports-minded audience, since the league's games are broadcast globally and draw huge audiences. Along with the TV campaign, the Hi-Tec logo will feature on boards around the football pitches at Aston Villa, Everton, Norwich City and Fulham when these teams play home games between Jan. 12 and March 12. Jack Wolfskin is another outdoor brand that has used top-league football to increase its brand recognition.
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