The Keswick Mountain Festival (KMF) has confirmed Adidas Terrex and Jack Wolfskin as new trade sponsors and exhibitors of the 2018 festival. Adidas Terrex, the multi-mountain sports brand, is the new sponsor of the 5K, 10K, 25K and 50K trail runs. Details of a new attraction that will be sponsored by Jack Wolfskin will be unveiled soon. KMF's returning sponsors include Ordnance Survey as official mapping partner as well as Salomon, Summit to Eat and Suunto. Timothy Taylor and Blacks also return as festival partners, as official beer sponsor and official retailer, respectively. This year's edition of the festival will be held on June 8-10, on the shore of Derwentwater in Keswick, in the English county of Cumbria. KMF was launched in 2007. The event, one of the most popular outdoor events in the U.K.'s calendar, now attracts around 20,000 visitors each year. The festival combines outdoor adventures with sporting events, live music, exhibitor stands, taster activities and high-profile speakers.