Thule has unveiled Apa Sherpa as a new brand ambassador. Apa, nicknamed “Super Sherpa” and “Tiger of the Himalayas,” is a Nepalese Sherpa mountaineer who has helped 21 expeditions reach the summit of Mount Everest without losing a single life. Thule said his story was an inspiration in the brand's work with its outdoor backpacks. The company launched its first two lines of hiking and trekking backpacks to the market in July 2014, and two more lightweight hiking and trekking backpack lines in 2015. Apa Sherpa is now part of the team that continues to develop this product line, and a part of Thule's global team of ambassadors, the Thule Crew. Apa brought his first expedition to the top of the world in 1990, and helped his 21st Mount Everest expedition in May 2011. In addition to his mountaineering achievements, he is active in environmental education and the conservation of Mount Everest through many Eco-Everest clean-up expeditions. He is a recipient of the prestigious World Wildlife Foundation's “Leaders for a Living Planet” award. Thule also supports his work to help the children of Nepal to get an education.