Vibram added four new entries to its “Ordinary people being extraordinary” marketing campaign. Six videos were produced with two Spanish athletes, two French athletes and two Italian athletes, who explained why they decided to use a certain Vibram sole. The start was made with Lisa Borzani from Italy this June. On the website of La Gazetta dello Sport, the Italian sports magazine, Vibram showed the video featuring Lisa Borzani during the FIFA World Cup. The other videos will be shown on Vibram's website. The plan is to expand the campaign according to Vibram's media plan, which is about to be set up.
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