All Prowinter articles
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ArticleExpanded outdoor focus highlights 25th anniversary event of Prowinter in Bolzano
Prowinter 2025 celebrated its 25th edition with record-breaking attendance and a new outdoor focus, showcasing innovation and market insights.
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ArticleProwinter 2025 unveils enhanced offerings for winter and outdoor markets
The upcoming 25th edition of the trade show in Bolzano, Italy, highlights expanded outdoor focus, industry awards and retail innovation.
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News briefsProwinter introduces program to support aspiring retailers
The Italian trade show introduces NextGen RetailPro, a new initiative to inspire and educate the next generation of winter sports retail professionals.
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ArticleProwinter expands with new outdoor segment
With Prowinter Outdoor, the Bolzano trade show focuses on all things outdoors year-round.
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News briefsProwinter 2025 dates announced by Fiera Bolzano
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
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ArticleProwinter 2024 scores with increased internationality and first concurrent ski test
The 24th Prowinter took place in Bolzano, Italy, at the beginning of January, extended to 3 days and for the first time with a parallel ski test. We attended the trade show to find out whether it has the potential to become the new meeting place for the Central European ski industry.
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ArticleProwinter in Bolzano with ski hardware, Test Days in January
All the new features of the twenty-fourth edition of Prowinter, which will take place in Bolzano, Italy, from Jan. 10 to 12, 2024, were presented at a digital press conference this week. “At the request of the companies, the 2024 edition has been extended for an additional day,” said Geraldine ...
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News briefsNew dates and two phases for Prowinter 2023
The 2023 edition of Prowinter, the Italian winter-sports trade show for ski schools, rental companies and retailers, will be held in a new two-phase format. The first phase, scheduled for Jan. 11-12, 2023, will focus on rental and retail for 2023/24. The second phase, scheduled for the end of the ...
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News briefsProwinter 2022 is a one-day event
Fiera Bolzano, the organizer of Prowinter, has announced that the 2022 edition of the event will have a one-day format, as opposed to its original three days. The decision was made in agreement with exhibitors, associations and other partners due to ongoing supply chain delays, Fiera Bolzano said. The 2022 ...
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News briefsProwinter 2021 goes digital
After a virtual-only edition in 2020 because of the coronavirus, Prowinter, the Italian B2B event for mountain resort operators, is going digital again this year for the same reason. Prowinter Digital 2021, organized by Fiera Bolzano/Messe Bozen, will be held on April 12. Registration for the virtual show is free ...
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News briefsProwinter goes digital
Prowinter, the Italian B2B event trade show for alpine resort operators, has gone digital this year because of the coronavirus. The Prowinter Startup Award chose its winners on the digital platform Zoom on April 23. The winners, selected from 100 applicants and six finalists, are Glide Nano (Prowinter Audience Award) ...
