ABS, the German marketer of avalanche rescue balls, has picked The Mountain Lab as its new partner in charge of distribution for North America. The Mountain Lab will also assume responsibilities for customer relationships and brand management in the region. ABS' own subsidiary in Langley, Canada will continue to take care of logistics and customer service. The Mountain Lab is a specialty agency, led by Scott McGuire, that supports its customers in product development and brand strategy. Recent customers have been Thule and Isoblox, a brand of protective equipment. The Mountain Lab has already worked for a some other outdoor companies including The North Face, Keen, Osprey and Ahnu.
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