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News briefsSilva with new distribution partner in Benelux
Silva, the Swedish manufacturer of compasses, headlamps and other outdoor equipment, has changed its distribution structure in the Benelux countries. Belgian distributor Hike-A-Way, founded in 1998, will take over the distribution of Silva products in the sports and outdoor channels (and related marketing activities) in the Benelux countries from Hombel ...
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Elevate Outdoor Collective reorganizes global sales structure
Elevate Outdoor Collective (EOC), formerly K2 Sports, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands, has announced a fundamental change to its global sales structure designed to support the growth of the independent brands. The change, ...
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SQlab with new distribution partner in Switzerland
Source: SQlab SQlab founder and CEO Tobias Hild (left) and Sideshore owner and CEO Philipp Knecht. Last year’s acquisition of ergonomic bicycle product specialist SQlab GmbH by Boards & More GmbH (aka B&M Group, parent company of water and cycling brands Duotone, Fanatic and Ion) has now ...
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Cake expands operations in Germany
Cake, the Swedish manufacturer of lightweight premium electric motorcycles and a member of the Scandinavian Outdoor Group (SOG), has announced the expansion of its presence in the German market. A local sales team is already operating in Berlin and a full-service CAKEsite is expected to open later this year. A ...
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Multicycle announces seven new openings in Germany
Following the opening of its 30th bicycle store in its home country of Germany in Gütersloh, Multicycle Fahrrad-Handels GmbH & Co. KG has announced the opening of no fewer than seven additional locations until the first quarter of 2023. With its expansion plans behind it, the chain store operator (Multicycle ...
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Rebike opens new flagship store in Frankfurt, Munich shop to follow soon
While the first Eurobike was held at the exhibition center, the online specialist Rebike Mobility opened its first flagship store in Frankfurt on July 15, 2022. Another Rebike store in Munich is planned to follow at the end of July. With the new brick-and-mortar concept, the Munich-based online specialist Rebike ...
