2019-09-24T00:00:00+01:00
After taking over the distribution for Deuter in China, the Schwan-Stabilo Group has set up a subsidiary for its Ortovox brand in France, called Schwan Stabilo Outdoor. As of Sept. 1, Alizés Montagne is no longer Ortovox' distributor in the country. Deuter will continue to work in the French market through Loisiralp, which has represented the brand for over 20 years. Schwan Stabilo will seek to integrate Maier Sports into the new French operation, run by Lydie Antoine, in the longer term. Marc Bechet, who handled the Deuter brand at Alizés, will continue as its French sales director.
2026-08-31T13:38:00Z By Wolfgang Greiner
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
2026-08-31T12:06:00Z By Wolfgang Greiner
The two Boards & More brands have appointed industry veteran Josh Whiting to develop dealer relationships and provide local DTC support in the UK.
2026-08-28T15:05:00Z By Wolfgang Greiner
The Swiss performance apparel brand will begin a soft launch in China this winter before introducing its broader SS27 collection.
2026-08-28T12:15:00Z By Wolfgang Greiner
The German outdoor brand is extending its franchise concept internationally with a 160-square-meter store operated by an experienced local retail team.
2026-08-25T07:26:00Z By Wolfgang Greiner
The Chinese trail-running brand is strengthening its European presence with a permanent retail and community hub in the heart of the Alps.
2026-08-24T13:25:00Z By Wolfgang Greiner
The advanced materials company is establishing its first European base as regulatory pressure accelerates demand for PFAS-free performance textiles.