Columbia and Sorel, the footwear brand owned by the Columbia Sportswear group, have merged the distribution of the respective product lines in Austria. Paul Freysoldt, previously responsible for all key accounts and independent retailers of Columbia in the eastern part of Austria, will now also take care of Sorel's distribution in this region. Christina Feichtinger, previously taking care of Sorel's sales in the western part of Austria, will now also be selling Columbia's footwear and equipment in this region. Kristina Ehrschwendtner, sales representative, remains responsible for Columbia's apparel collections in both regions.