Eleven Outdoor has become the exclusive importer for Houdini Sportswear in France, where the Swedish company didn't have a distributor before. Run by Jean-Marc Delcroitre, who took it over at the beginning of this year, Eleven Outdoor was previously called JCP. It is still the distributor of Ferrino and Camelbak in France. It took on earlier this year the distribution of two other Swedish brands, Elevenate and Extreme.