Evolv, a Californian climbing brand within the Italian Oberalp Group, will utilize an all-digital sell-in program to connect with its network of North American retailers as it introduces its new products. Due to the cancellation of all relevant trade shows and industry gatherings, the brand will offer each of its retailers the opportunity to view digitally the 2021 product line through private, secure online connections so that all parties can observe social distancing and still conduct essential retail business. Evolv’s move comes after speaking with a variety of its North American retailers about how best to communicate remotely and conduct essential business despite the challenges of the ongoing Covid-19 pandemic.
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