All Oberalp Group articles

  • Rendering-Dynafit-HQ-Outside
    News briefs

    Foundation stone laid for new Dynafit headquarters in Kiefersfelden


    Dynafit laid the foundation stone for the two interlocking triangles of steel and glass of the brand’s new headquarters in Kiefersfelden, Bavaria, close to the Austrian border. The building, which is constructed according to a project by the renowned architectural firm Barozzi Veiga, will offer all visitors a deep insight ...

  • OberalpGroup_People_ChristophEngl02

    Christoph Engl: “It cannot be a dogma that Europe is always a better production site”


    In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...

  • Salewa-Logo
    News briefs

    New Salewa speed hiking campaign


    Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...

  • Bildschirmfoto 2022-05-13 um 12.04.10
    News briefs

    Oberalp group publishes sustainability report 2021 and holds Virtual Convention


    The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...

  • Sport-2000-logo

    Sport 2000 Germany reports best result in company history; Outdoor particularly on the rise


    Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...

  • Salewa-Logo

    Salewa introduces the “committed” sustainability label


    Source: Salewa With the shipping of the spring 2022 collection, a new sustainability label will be marking the most conscious choices of the Salewa collection. The first pieces labeled with the “Salewa committed” seal are hitting the stores with the Lavaredo climbing collection. 243 parts of the ...

  • Spatenstich_Dynafit-HQ_Kiefersfelden_Feb2022_credit_Oberalp-Gruppe_1

    Construction of the new Dynafit headquarters has begun


    In the near future, Dynafit will be headquartered in Kiefersfelden, a town at the German-Austrian border in Upper Bavaria. On Feb. 17, the Oberalp Group, the owner of the Dynafit brand, broke ground for the construction of a new office building. Two striking structures with offices, a climbing hall, a ...

  • 2117

    Oberalp becomes distributor for 2117 of Sweden in 13 countries


    The Italian Oberalp Group has taken over the exclusive distribution of the Swedish outdoor clothing brand 2117 of Sweden for Italy, Poland, Hungary, Slovenia, Croatia, Serbia, Bosnia, Macedonia, Montenegro, Kosovo, Spain, Andorra and France as of the beginning of this year. The agreement between the parties took place early last ...

  • Bildschirmfoto 2021-12-22 um 09.11.57
    News briefs

    ​Oberalp Group acquires manufacturer of raw material for ski touring skins


    The Oberalp Group has announced the acquisition of Velotex GmbH & Co. KG from Pongs Velours GmbH & Co. KG. Velotex specializes in the production of mohair velvet as an essential product for ski touring skins. The acquisition is scheduled for Jan. 1, 2022. With the acquisition, Oberalp secures an ...

  • Mountain_Shop_Augsburg_Innen
    News briefs

    ​Oberalp Group opens Germany’s first Mountain Shop


    The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...

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    News briefs

    Oberalp opens “Mountain Showroom” in Annecy, targets Southern European growth


    The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...

  • Dynafit_Logo
    News briefs

    Oberalp Germany with new marketing staff for Salewa and Dynafit


    With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...

  • Contribute2020-1
    News briefs

    Oberalp group sets focus on chemicals, circularity and social responsibility


    Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...

  • News briefs

    Pomoca builds new headquarters and production site


    Pomoca , a specialist in ski mountaineering skins and part of the Oberalp Group since 2011, is building new headquarters in Chavornay, about 25 km north of its current production and administration site in Denges, near Lausanne, Switzerland. According to a company statement, production at the current site has ...

  • OBE-logo-oberalp-group-A_white
    News briefs

    Oberalp Group reaffirms its sustainability commitment in recent reports


    The Oberalp Group has recently published its 2020 Sustainability Report and reaffirmed its commitment to a comprehensive strategy that focuses on employee wellness, safe factory conditions, philanthropy and environmental sustainability. The group has released its Sustainability Report for the sixth consecutive year. Despite the challenges brought on by ...

  • Salewa Store Opening Muenchen_25062021 Kopie
    News briefs

    Salewa opens brand store in Munich


    South Tyrolean brand Salewa opened a new 140-square-meter mono-brand store in downtown Munich on June 25. Munich is the birthplace of Salewa. On July 8, 1935, Josef Liebhart , then the director of the Munich Saddlers’ and Upholsterers’ Purchasing Cooperative , founded Salewa as a subsidiary for saddle and ...

  • News briefs

    Oberalp names Marion Alexandre head of Southern Europe


    The Oberalp Group has appointed Marion Alexandre as general manager of Southern Europe, effective June 1. Alexandre will be in charge of the territories of France, where she has taken over the role from Pierre-Jean Touchard , as well as Spain, Portugal and Andorra. Most recently, Alexandre served as ...

  • pexelsDemo_Myanmar

    Myanmar: a cheap hotspot getting even hotter


    Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...

  • OberalpGroup_Salewa02

    Oberalp Group will present new collections and behavioral study at Virtual Convention on May 18


    Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “ ...

  • News briefs

    Salewa opens store in Verona


    The Italian Oberalp Group has opened a Salewa store in Verona on April 9. The 120-square-meter shop is located at Via Cappello 41, within walking distance of the Romeo and Juliet balcony, a well-known destination for Veronese and tourists alike. The store is designed both for mountain enthusiasts ...