All Oberalp Group articles
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ArticleOberalp Group publishes sustainability report Contribute 2023
The Italian Oberalp Group’s sustainability report “Contribute” for 2023 demonstrates the company’s commitment to sustainability through practical and effective measures. By integrating environmental and social aspects into its business model, the group, which includes brands such as Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt, proves that economic success and ...
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News briefsBöhm appointed Managing Director of Oberalp’s Business Unit Central Europe
Source: Dynafit Benedikt Böhm Since June 1, 2024, Benedikt Böhm has been responsible for managing the Oberalp Group’s Business Unit Central Europe (DACH). He took over from Axel Brosch, who left the company on May 31. Böhm will also remain the International Managing Director of the Dynafit ...
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News briefsManfred Steiner appointed new CFO of Oberalp
Source: Oberalp Group Manfred Steiner The Oberalp Group, based in Bolzano, Italy, has appointed Manfred Steiner as its new Chief Financial Officer, succeeding Manuel Stecher. Steiner joins Oberalp with over 17 years of experience at Austria-based Gronbach, an international high-tech company specializing in the production of components ...
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News briefsDynafit extends Lifetime Guarantee
Starting Oct. 1, 2023, mountain sports brand Dynafit, part of the Italian Oberalp Group, will offer a repair guarantee of 10 years with its Lifetime Guarantee instead of the previous five. The reason for this is the quality and sustainability promise of the brand, which believes it is important that ...
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ArticleDynafit to open new headquarters in Kufstein in December
In the Bavarian town of Kiefersfelden on the border with Austria, the Dynafit brand is building its new headquarters, the Dynafit Speed Factory, as reported last year. The futuristic building made of steel and glass will not only be the location for around one hundred employees from December 2023 but ...
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News briefsOberalp Group continues distribution of Fischer in Italy, adds One/Way
After having been the distribution partner of the Austrian ski brand Fischer in Italy since 2012, Oberalp Group now announced that this will continue to be the case for another five years. This includes the entire Fischer range, from alpine to cross-country skis as well as the associated collection of ...
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OpinionThe mountain and the metaverse – Synergy or contradiction?
Following our interview with Christoph Engl, the CEO of Oberalp, conducted at the 5th Oberalp Summit, we present a follow-up article by sportswear expert Alexa Dehmel, who looks at the event on the topic of “Metaverse” from a designer’s perspective.
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News briefsOberalp opens Milan showroom
The Oberalp Group, the owner of Salewa, Dynafit and other mountain brands, has opened a new showroom in Milan. Located at Open336 in Viale Sarca 336, the 1,000-square-meter space, which also houses the group’s offices, reportedly represents an investment of more than €500,000. Headquartered in Bolzano, Italy, the Oberalp Group ...
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ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
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News briefsSalewa launches its first MTB apparel collection
Salewa has released Vento, its first-ever bike capsule collection. The South Tyrolean mountain sports brand has been known for over 85 years for its technical equipment for alpinists, climbers and mountaineers. The company is now applying its expertise in making technical weatherproof apparel to a bike wear. The new line ...
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News briefsSalewa store in Bolzano reopens with new retail format
The Salewa flagship store in Bolzano has reopened after a two-month renovation with a new look and concept. Redesigned by Retail Design gpstudio, the store has also been reimagined as a new retail format. For the first time, a Salewa store is presenting the “circular experience,” an innovative format that ...
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News briefsSalewa launches brand concept with second-hand, repair and rental offers
Italian brand Salewa (part of the Oberalp Group) has reopened its Bozen brand store, located next to the company headquarters, after a renovation phase since January 2023. The newly designed store (realized under the creative leadership of London-based retail design agency GPstudio) premiers the shop concept developed by the brand’s ...
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News briefsOberalp group selects Gen-Z “shadow board” to advise the management
As announced before, the Oberalp Group has selected eight of its employees under 28 to form the company’s new shadow management board named “Board4Next”. The individuals were selected from over 40 applicants for the new positions, all of whom submitted a short application video. For a time span of two ...
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ArticleOberalp Group begins construction of new Pomoca headquarters
Source: Oberalp Group Artistic illustration of the new production facility of Pomoca The South Tyrol-based Oberalp Group has laid the foundation stone for the new production facility of its Pomoca brand. The new headquarters are now under construction at the foot of Mount Suchet in Chavornay (Vaud), ...
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News briefsAn exhibition in the heart of the Dolomites to tell the Salewa story
A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...
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News briefsOberalp tackles its brand’s relevance for the Gen Z
The annual Oberalp virtual summit, just held in Zurich, Switzerland, had a special theme: “The Gen Z mountains – how the next generation is changing the outdoor industry.” In a virtual and physical meeting, several speakers, activists and Gen Z outdoor enthusiasts gathered to discuss the issues that move the ...
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News briefsOberalp Group takes over German distribution for 2117 of Sweden
The Italian Oberalp Group has been responsible for the distribution of the brand 2117 of Sweden in nine European markets since the fall of 2021. Since October 2022, the group has added Germany as an important market. Oberalp has already set up a new sales team comprising freelance sales representatives, ...
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ArticlePatagonia and Gellert’s reactions to allegations of tax evasion
We summarize what Patagonia CEO Ryan Gellert and competitors have to say about Chouinard’s move to donate Patagonia to fight climate change.
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ArticleOberalp Group presents products made from hemp
Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...
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News briefsOberalp Group acquires Romanian shoe manufacturer Droker
On Sep. 1, the South Tyrolean Oberalp Group acquired the Droker S.r.l. shoe factory based in Sebes in Transylvania, Romania, which has been producing 40 percent of Salewa’s total shoe production for years. A center of excellence had emerged in the region in recent decades, attracting various companies – especially ...
