All Oberalp Group articles

  • Salewa-Logo
    News briefs

    An exhibition in the heart of the Dolomites to tell the Salewa story


    A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...

  • oberalp group
    News briefs

    Oberalp tackles its brand’s relevance for the Gen Z


    The annual Oberalp virtual summit, just held in Zurich, Switzerland, had a special theme: “The Gen Z mountains – how the next generation is changing the outdoor industry.” In a virtual and physical meeting, several speakers, activists and Gen Z outdoor enthusiasts gathered to discuss the issues that move the ...

  • 2117_LIFESTYLE_ÅRE-2491
    News briefs

    Oberalp Group takes over German distribution for 2117 of Sweden


    The Italian Oberalp Group has been responsible for the distribution of the brand 2117 of Sweden in nine European markets since the fall of 2021. Since October 2022, the group has added Germany as an important market. Oberalp has already set up a new sales team comprising freelance sales representatives, ...

  • Patagonia-Logo

    Patagonia and Gellert’s reactions to allegations of tax evasion


    We summarize what Patagonia CEO Ryan Gellert and competitors have to say about Chouinard’s move to donate Patagonia to fight climate change. 

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    Oberalp Group presents products made from hemp


    Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...

  • oberalp group
    News briefs

    Oberalp Group acquires Romanian shoe manufacturer Droker


    On Sep. 1, the South Tyrolean Oberalp Group acquired the Droker S.r.l. shoe factory based in Sebes in Transylvania, Romania, which has been producing 40 percent of Salewa’s total shoe production for years. A center of excellence had emerged in the region in recent decades, attracting various companies – especially ...

  • oberalp group
    News briefs

    ​New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland


    Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...

  • OBE-logo-oberalp-group-A_white
    News briefs

    Oberalp Group expects growth to continue in 2022


    The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...

  • Rendering-Dynafit-HQ-Outside
    News briefs

    Foundation stone laid for new Dynafit headquarters in Kiefersfelden


    Dynafit laid the foundation stone for the two interlocking triangles of steel and glass of the brand’s new headquarters in Kiefersfelden, Bavaria, close to the Austrian border. The building, which is constructed according to a project by the renowned architectural firm Barozzi Veiga, will offer all visitors a deep insight ...

  • OberalpGroup_People_ChristophEngl02

    Christoph Engl: “It cannot be a dogma that Europe is always a better production site”


    In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...

  • Salewa-Logo
    News briefs

    New Salewa speed hiking campaign


    Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...

  • Bildschirmfoto 2022-05-13 um 12.04.10
    News briefs

    Oberalp group publishes sustainability report 2021 and holds Virtual Convention


    The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...

  • Sport-2000-logo

    Sport 2000 Germany reports best result in company history; Outdoor particularly on the rise


    Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...

  • Salewa-Logo

    Salewa introduces the “committed” sustainability label


    Source: Salewa With the shipping of the spring 2022 collection, a new sustainability label will be marking the most conscious choices of the Salewa collection. The first pieces labeled with the “Salewa committed” seal are hitting the stores with the Lavaredo climbing collection. 243 parts of the ...

  • Spatenstich_Dynafit-HQ_Kiefersfelden_Feb2022_credit_Oberalp-Gruppe_1

    Construction of the new Dynafit headquarters has begun


    In the near future, Dynafit will be headquartered in Kiefersfelden, a town at the German-Austrian border in Upper Bavaria. On Feb. 17, the Oberalp Group, the owner of the Dynafit brand, broke ground for the construction of a new office building. Two striking structures with offices, a climbing hall, a ...

  • 2117

    Oberalp becomes distributor for 2117 of Sweden in 13 countries


    The Italian Oberalp Group has taken over the exclusive distribution of the Swedish outdoor clothing brand 2117 of Sweden for Italy, Poland, Hungary, Slovenia, Croatia, Serbia, Bosnia, Macedonia, Montenegro, Kosovo, Spain, Andorra and France as of the beginning of this year. The agreement between the parties took place early last ...

  • Bildschirmfoto 2021-12-22 um 09.11.57
    News briefs

    ​Oberalp Group acquires manufacturer of raw material for ski touring skins


    The Oberalp Group has announced the acquisition of Velotex GmbH & Co. KG from Pongs Velours GmbH & Co. KG. Velotex specializes in the production of mohair velvet as an essential product for ski touring skins. The acquisition is scheduled for Jan. 1, 2022. With the acquisition, Oberalp secures an ...

  • Mountain_Shop_Augsburg_Innen
    News briefs

    ​Oberalp Group opens Germany’s first Mountain Shop


    The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...

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    News briefs

    Oberalp opens “Mountain Showroom” in Annecy, targets Southern European growth


    The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...

  • Dynafit_Logo
    News briefs

    Oberalp Germany with new marketing staff for Salewa and Dynafit


    With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...