German bicycle store chain and multichannel retailer Bike & Outdoor Company GmbH & Co. KG (B.O.C.) is opening its 38th stationary store nationwide on June 24 on the outskirts of the northern German city of Delmenhorst. It is located in a former electrical store with a total area of more than 2,300 square meters. On 1,600 square meters of sales space, B.O.C. will present a selection of around 1,000 bicycles (including 300 e-bikes), supplemented by accessories and textiles as well as an in-house workshop.

Founded in 1999, B.O.C. now employs more than 1,100 people across Germany and operates a total of 38 stores under the B.O.C. and Bikemax brand names. With this number, B.O.C. says it operates “the largest bike store network in Germany.”

As a multi-channel retailer, B.O.C. also operates its own online store ( Currently, the company has no intention of opening stores outside of Germany. It seems that it still sees enough unfinished business opportunities in its home country.

B.O.C. Delmenhorst

Source: B.O.C.

The new B.O.C. Delmenhorst store, which will open on June 24.