Haglöfs already has brand stores located in Stockholm, Åre, Oslo, London and Chamonix. Now, the Swedish city of Göteborg can be added to the list. The new 110-square-meter Haglöfs store is located on a popular shopping street, Kungsgatan, which is becoming a major outdoor hub. Among the neighbors are Houdini, Norrøna and Fjällsport. Haglöfs is said to be contemplating further store openings in the Nordic countries.
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