Haglöfs already has brand stores located in Stockholm, Åre, Oslo, London and Chamonix. Now, the Swedish city of Göteborg can be added to the list. The new 110-square-meter Haglöfs store is located on a popular shopping street, Kungsgatan, which is becoming a major outdoor hub. Among the neighbors are Houdini, Norrøna and Fjällsport. Haglöfs is said to be contemplating further store openings in the Nordic countries.