Halti, the Finnish winter sports and outdoor brand, opened its first store in the center of Helsinki on Friday. On the Finnish capital's busiest shopping street, across from the Stockmann department store, the Halti shop covers about 120 square meters. The brand already has several shop-in-shops and its distributor in Italy runs its own Halti store, but this is the first outlet opened by Halti itself. It intends to open more in the coming years, probably starting with some additional stores in Finland.