Houdini, the Swedish outerwear brand, will be distributing its products in Finland directly from its company headquarters in Nacka near Stockholm, starting from autumn 2013. It is also looking into the Benelux and U.K. markets, where it plans to sell its products from 2014. Houdini currently distributes its collections in Scandinavia, Germany, China, Korea and Japan and via the U.S. website backcountry.com. The brand recorded sales of €5 million in 2012, up by 15-20 percent compared with 2011.
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