Houdini, the Swedish outerwear brand, will be expanding to other European markets, starting from the spring/summer 2014 season. In the U.K. market, Houdini will be selling its products by means of a distribution partnership with First Ascent, which also distributes the brands Cascade Designs and Black Diamond. Houdini also signed a distribution contract for the Finish market, where it previously sold its products directly from its company headquarters in Nacka near Stockholm. The Finish company Break Away assumes Houdini's distribution from spring/summer 2014. Break Away also sells Swilt, the U.S. brand of outerwear, and Superfeet, American manufacturer of shoe insoles, in Finland. As previously reported in The Outdoor Industry Compass, Houdini will also enter the Benelux markets by means of a distribution partnership with Zopfi Sustainable Business Development, the new Dutch company recently founded by John and Rob Zopfi, from spring/summer 2014.
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