Marketed as jackets to keep women's buttocks warm, the striking winter sports skirts made by Skhoop earned the Swedish company several distribution deals at Ispo. Skhoop was launched 10 years ago by Sissi Kewenter, a former designer at Peak Performance, starting with a calf-length winter skirt – equipped with a patented zipper system that makes it easy to unfasten entirely and to take off, without having to climb out of it. Since then, Skhoop has come up with skirts of different materials and lengths, all meant to keep the female user's buttocks and thighs warm. The products are already sold by distributors in the United States, Norway and Finland, and Skhoop is preparing to team with up with distributors in five more European countries. Its turnover reached roughly €1 million last year, up from €150,000 two years earlier, with sales going chiefly through outdoor and sports retailers, as well as the company's online stores in Sweden and the United States. Based in the ski resort of Åre, Skhoop is owned equally by Kewenter and Johan “Rasta” Forsgren, the company's sales and marketing manager.

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