Muddus, a Swedish brand of hiking footwear launched just last year, moved into Norway this year and should be on German shelves from next year. Muddus is sold in Norway by an agent, Oddbjørn Lindebø-Tennebekk, and its sales in Germany will be handled by Huber Sport Consulting, which already deals with Aclima, Nanok of Norway and Mund socks. Muddus is managed and owned at 60 percent by Johan Lind, former sales manager of Tretorn in Sweden. Another 31 percent is in the hands of Name U Invest, a Swedish investment fund, while the remaining shares are owned by a designer. Named after a national park in Sweden, the concept of Muddus is to offer hiking footwear that is functional but targeted at leisurely outdoor users, and at a price about 15 percent below the leading brands. Muddus is sold in about 45 Swedish stores so far, most of them sports stores, a few online stores and independent shoe retailers. A range of outerwear for hiking and trail-running was added this year.
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