After Marmot Europe and its Swedish agency Granitbiten parted ways in March, Andy Schimeck, director European sales at Equip Outdoor Technologies, has now brought the agency on board to manage sales and marketing for Equip’s Rab and Lowe Alpine brands in Sweden. The cooperation starts with the spring/summer 2021 product ranges. Equip expects the cooperation to strengthen the position of its two brands in the Swedish market.
Granitbiten was founded in 1994 by Henrik Bolander, with Thomas Breding joining the management of the agency in 2001. Granitbiten is considered a proven expert in the outdoor industry. In addition to Rab and Lowe Alpine, the agency portfolio includes 17 other outdoor brands, including Edelrid, Hydro Flask, Smartwool, MSR, Prana, Thermarest and others.
As managing director of Marmot Europe until 2018, Equip’s Andy Schimeck has already gained plenty of experience with the agency. Schimeck, who will be global sales director of Equip from May 31, said he could not wish for a better partner for the Swedish market.