Our subscribers at SGI Europe and The Outdoor Industry Compass were wondering where Mathias Basedow was going to land after leaving the European Outdoor Group, where he recently acted as marketing manager. Basedow, who had previously worked at Oakley Europe, is now running a brand-new office and showroom for Icebug in Munich as country manager of the Swedish company for Germany and Switzerland. He will be flanked by a sales and key account manager, Martin Loer, who previously handled sales in the German-speaking countries for a freeride ski brand, Puya.
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