Oy Sultrade, one of the major distributors of sports products in Finland and the Baltic countries, has a new chief executive, Sari Rosin, replacing Risto Salo, the former CEO of Halti, who is leaving the company. Rosin, 46, will remain CEO of Oy Transmeri Ab, one of the subsidiaries of the large Transmeri Group, which acquired Sultrade in 2011. The two companies will continue to operate separately until further notice, but they are expected to benefit from exchanges of know-how in brand management, marketing and sales for fast-moving consumer goods. Sultrade, which had sales of €30 million last year, is no longer distributing Craft nor The North Face in Finland, but it has added the distribution of Bergans, Schöffel and Zo-On to a portfolio that includes Hestra, Mikasa, New Balance, Select, Speedo, Timberland and Umbro. While looking for other brands to represent in its territory, Sultrade is trying to develop sales of its proprietary outdoor brand, Catmandoo, which is now also available online.
Related articles
-
News briefsSelle Royal Group reorganizes in North America
Italian bicycle accessories and parts group Selle Royal has announced a strategic reorganization to strengthen its presence in North America and expand its relationships with dealers in the USA and Canada. Last fall, the group fully acquired the North American dealer Highway 2 (H2) and relocated its headquarters to San ...
-
News briefsPassenger hires GM for the US market from Snow Peak
Source: Passenger Matt Liddle, General Manager US Responsible outdoor clothing manufacturer Passenger has turned its sights on US expansion with the appointment of Matt Liddle as General Manager for the US. Liddle, building a business base in Portland, Oregon, comes at a pivotal time for the UK-based ...
-
News briefsMammut changes distribution in Austria after 35 years
Over the past year and a half, Mammut has reorganized its global sales and introduced a new sales structure for the European markets. The core markets of Germany and Switzerland are already managed directly by Mammut. From 2024, Mammut will also manage the Austrian market as a direct sales company. ...
More from Retail and Distribution
-
News briefsDecathlon Spain expands rentals to snow sports and now cycling
Decathlon Spain not only has introduced cycling rentals for adults but also, according to Palco23, will be the first in the country to offer a full selection on a subscription model. This full selection includes mountain, trekking and city bikes, both mechanical and electric. The monthly fee starts at €19.99 ...
-
News briefsRose Bikes opens brand store in downtown Berlin
Rose Bikes has opened a new brand store in Berlin Mitte near Alexanderplatz with approx. 670 sqm of floor space. An integrated coffee shop is serving as a meeting point for bikers and starting point for events like community rides, workshops, etc. The first rides will take place as part ...
-
News briefsSalomon North America moves to category-dedicated sales teams
Salomon announced a strategic shift within the North American organization to support accelerated growth with a focus on footwear, apparel and equipment through the creation of softgoods dedicated sales teams. Previously, all Salomon sports categories, both hard and softgoods, were managed by sales agencies. The new approach will allow the ...