Páramo, the apparel brand owned by Nick Brown, the founder and managing director of Nikwax, was showing for the first time at the OutDoor fair as it is moving into Germany, Austria and Switzerland. Páramo focuses on sustainability, with a range that is entirely free of PFC and sewed by Latin American women in need. The distribution will be selective. The move into Central Europe comes along with the creation of a website for direct sales, which went live last autumn. Brand executives emphasized in Friedrichshafen that the line offered on the web shop will be higher-priced on average than the merchandise offered in independent retail stores.