2026-08-31T13:38:00Z By Wolfgang Greiner
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
2026-08-31T12:06:00Z By Wolfgang Greiner
The two Boards & More brands have appointed industry veteran Josh Whiting to develop dealer relationships and provide local DTC support in the UK.
2026-08-28T15:05:00Z By Wolfgang Greiner
The Swiss performance apparel brand will begin a soft launch in China this winter before introducing its broader SS27 collection.
2026-08-28T12:15:00Z By Wolfgang Greiner
The German outdoor brand is extending its franchise concept internationally with a 160-square-meter store operated by an experienced local retail team.
2026-08-25T07:26:00Z By Wolfgang Greiner
The Chinese trail-running brand is strengthening its European presence with a permanent retail and community hub in the heart of the Alps.
2026-08-24T13:25:00Z By Wolfgang Greiner
The advanced materials company is establishing its first European base as regulatory pressure accelerates demand for PFAS-free performance textiles.
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