Sanuk has appointed Holysport as the exclusive distributor of the brand in Benelux, France and the U.K. starting in spring 2015. Based in Cornwall, U.K., Holysport specializes in distribution across Europe for the surf, skate, snow and lifestyle markets. Sanuk, founded by southern Californian native and surfer Jeff Kelley, was acquired by Deckers Brands in 2011. Since then, Sanuk has opened three company-owned stores and its products are now distributed in nearly 70 countries worldwide.