Singing Rock has enlisted a new distributor for the Italian market, Amorini, starting from the beginning of this year. It will cover the country with three regional agents for the Czech brand of climbing equipment, cooperating intensively in marketing activities. Sport Alliance, the Italian voluntary group of retailers that counts Sportler among its members, was Singing Rock's previous distributor for the Italian market, but the cooperation didn't bring the expected results. The professional market will be covered in Italy by M+B Metalli.