Sport Partner reports that Fenix Outdoor International is restructuring its sales organization in the Benelux countries. Sales of the Fjällräven, Primus and Brunton brands are currently handled by Fjällräven Netherlands, while the company has a separate sales structure for the Hanwag footwear brand. But from next year, the sales organization for the Fjällräven brand should be spun off from the other brands. It will be the sole brand distributed by Fjällräven Netherlands, while Hanwag, Primus and Brunton will be placed under another organization, Fenix Outdoor Benelux. The change is reportedly meant to make the organization more efficient and to allow sales people to focus on the strongest brands. Sport Partner adds that Jurg Noorman, Fjällräven's managing director in the Benelux countries, told contacts in a letter that the reorganization would not have any impact on the relationship between the brands and their customers.

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