Terra Natura, a French agent specializing in outdoor products, started selling Nordisk and Yeti in its domestic market last month. The arrangement between the two Danish-owned brands and their previous French agent came to an end three years ago, and only a handful of French retailers continued to order directly from the company. Terra Natura is a company that started focusing on the outdoor market last year, under the impetus of its owner, Matthieu Boulard, who has long been involved in climbing. The company operates as a distributor for Butora, a Californian brand of climbing shoes, as well as Kouba cams from the Czech Republic. Terra Natura also became the French agent for Original Mountain Marathon (OMM), the British brand of ultra-trail gear, associated with the eponymous event. Climbing brushes from the Faza brand, with creative designs and handmade in Bulgaria, are sold directly on Terra Natura's website.

Topics