The North Face will open the first mono-brand store in Russia in cooperation with a local retail partner, Inventive Retail Group, occupying 160 square meters in the Galereya Mall in St. Petersburg next March, the company told the local press. The group plans to open a total of 10 TNF stores in Russia during the next two years, all in Russian cities with a population above one million. As of today, TNF products are available in 150 multi-brand stores in Russia, said a company spokesperson. Inventive Retail Group already sells TNF products through its multi-brand retail chain, Street Beat, and has not yet disclosed whether The North Face will be withdrawn from chain's assortment with the launch of the mono-brand network. The company manages the Russian retail operations of numerous brands, such as Nike, Re:Store, Samsung, Huawei, Sony Centre and Lego. As of the beginning of the year, it was managing 351 stores in 34 Russian cities.
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