Tittallon, a highly technical and colorful Chinese brand of ski and outdoor clothing, has started to be sold in about 40 stores in Germany and other parts of Europe, according to the European distributor of the brand, Conel. It has recruited agents in Germany and distributors for the Czech Republic as well as Lebanon, and it is now looking for representation in other parts of Europe. Tittallon will be at Ispo Beijing this week and will return to Ispo Munich next week. The young Chinese brand had won the Ispo Gold Award last year for its women's Phylex jacket, which integrates Recco and hand-free mobile phone devices, but was unable to exhibit in the end. Developed and produced by Fashion Power, a big Chinese OEM manufacturer of technical sports and workwear that works for many important European sports companies, the Tittallon brand was first launched in 2006 in an experimental mode, but began to be distributed seriously in China from the autumn/winter 2013/14 season.
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