Rewoolution supported Maurizio Perron’s work on the construction of the Icehotel in Jukkasjärvi, Sweden

Rewoolution, part of the Reda group, supported Maurizio Perron’s work on the construction last December of the Icehotel in Jukkasjärvi, Sweden. The Italian artist wore Rewoolution merino apparel while above the Arctic Circle. Icehotel is both a hotel and an art exhibition, with ever-changing art made out of snow and ice. Every winter, it is remade in a new guise entirely out of natural ice from Sweden’s Torne River. Part of the hotel survives into spring, after the winter suites have melted into the river. Perron was the only Italian artist to participate in the creation of the 2019 hotel, which was inaugurated on Dec. 13.