All Salomon articles – Page 2
-
News briefsSalomon collaborates with sports physiologist
Salomon has announced that its sport science team and athletes will be collaborating with Dr. Guillaume Millet to improve performance and health in trail running. ` Dr. Millet is professor of sports physiology at the Jean Monnet University in Saint-Etienne, France. His studies focus on the impact of extreme exercise ...
-
ArticleGorpcore: Where fashion and sportswear meet
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
-
News briefsCarbios hosts first PET biorecycling summit
Carbios, a French company specializing in biological recycling based on enzyme technologies, held a PET biorecycling summit in Paris earlier in December. With over 100 participants from the science, academic and industrial sectors, the summit discussed ways to bring innovative, low-impact recycling technologies for PET to market. Among the speakers ...
-
ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
-
News briefsNoble Biomaterials enters the bio-based anti-odor treatment market
Source: Noble Biomaterials With Salomon named as one of the launch partners, U.S. company Noble Biomaterials is bringing its new Ionic+ Botanical antimicrobial and anti-odor treatment for fabrics to market, targeting the sports and outdoor as well as the home fashions markets. Other than the company’s existing ...
-
News briefsNew ePE Gore-Tex membrane goes to market with major partner brands
W.L. Gore introduces its new PFC-free membrane concept together with some of its major partners in the outdoor and snowsports industries. Launching brands are Adidas, Arc’teryx, Dakine, Patagonia, Reusch, Salomon and Ziener. Several products equipped with the new type of membrane made of expanded polyethylene (ePE) have received advance praise ...
-
News briefsSalomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
-
News briefsCarbios signs two-year deal with Patagonia, On, Puma and Salomon for circularity research
The French biorecycling provider Carbios has signed an agreement with On, Patagonia, Puma and Salomon to develop solutions aiming to enhance the recyclability and circularity of the brands’ products. The consortium wants to speed up the introduction of Carbios’ biorecycling technology and research how entire products can be recycled easier, ...
-
ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
-
News briefsKilian Jornet to leave Salomon for new project
Kilian Jornet, considered to be one of the greatest trail runners of all time, will be leaving his long-term sponsor Salomon by the end of 2021. Jornet had been part of the Salomon athletes team for the most part of his 21-year-long international career. After more than 15 years of ...
-
News briefsOrthoLite launches new sustainable insole technologies
Source: OrthoLite OrthoLite HybridPlus Bio insole Addressing the increasing demand for more sustainable insole solutions from its customers, U.S. brand OrthoLite is putting its plans announced earlier this year into action and is introducing two new sole technologies that elevate the total eco content of the insoles ...
-
ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
-
News briefs
IIC hires a Salomon executive as GM for mountain sports
Intersport International Corp. (IIC) has officially announced the appointment of Denis Levet, who has worked for Salomon since 2004, as the retail organization’s new general manager of mountain sports. The 44-year-old French native, who started his career at Decathlon 18 years ago, will replace Matthias Klopfenstein in the role next ...
-
News briefsASF 4.0 shoe factory starts production in France
One year after laying the foundation stone and despite the pandemic, the Advanced Shoe Factory 4.0 (ASF 4.0) in Ardoix, in the heart of the Auvergne-Rhône-Alpes region of France, started up its automated production facility for sports footwear on Sept. 16. ASF 4.0 is a subsidiary of textile specialist Chamatex ...
-
News briefsOutDoor by ISPO Global Summit Edition reveals event program
With a schedule of workshops, keynotes and networking opportunities, the first Global Summit Edition of the OutDoor by ISPO will take place from Monday, Oct. 4, through Thursday, Oct. 7. Besides the physical brand presentation space, re-connecting – or even generating new contacts – is in the ...
-
News briefsPremiere of the EcoHimal Charity Run powered by Salomon and Sympatex
The non-profit organization EcoHimal e.V. is organizing its first charity run on Strava in September. The campaign is supported by Salomon and Sympatex. In addition to the virtual Strava Challenge, the event format also includes two Salomon test events on Sept. 9 and 23, 2021, in front of the Salomon ...
-
News briefsAmer Sports names Fogliato Salomon’s new president and CEO
Source: Salomon Franco Fogliato Amer Sports has found a new and experienced executive with an excellent background in the sporting goods industry, Franco Fogliato, to head up Salomon as president and CEO. He will take on the responsibility by March 15, 2022, at the latest. Columbia Sportswear ...
-
News briefsFirst “She is Outdoors” gear awards winners
Picking the best from 37 products from 28 brands in five categories, the #sheisoutdoors awards were given to Devold, Exped, Pyua, Norrøna, Wechsel, The North Face and Salomon. The first dedicated women’s outdoor gear award, initiated by Munich-based outdoor enthusiasts Jana Erb and Miriam Mayer of Kontrapixel, was chosen by ...
-
ArticleSalomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing. The two-pronged approach around events and athletes will begin ...
-
ArticleAnta Sports publishes profit warning
Amer Sports’ profitability is apparently improving faster than that of the rest of the Anta Sports Group. In a profit warning, Anta, which heads up the joint venture that took over the group two years ago, says it expects a decline in the losses of a joint venture, which we ...
- Previous Page
- Page1
- Page2
- Page3
- Next Page
