All Schöffel articles
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SponsoredOutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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News briefsSchöffel separates responsibilities for product and innovation
German outdoor company Schöffel has made changes to the organizational structure in its product division. The management roles are now divided into the areas of product and innovation to give both areas greater strength for future development. Gesa van den Kerkhoff takes on the role of Product Division Manager, Peter ...
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News briefsSchöffel-Lowa opens 41st store
A new Schöffel-Lowa store has been integrated into one of the two Intersport branches of retailer Schuh und Sport Haaf in Breisach am Rhein, a German town on the Franco-German border. The two Schuh und Sport Haaf stores, which were reopened opposite each other after renovation, offer a wide range ...
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ArticleSchöffel Country comes to continental Europe
With Schöffel Country, a “new” brand that stands for classic British country style with a passion for country life, the traditional form of hunting in the UK and a fascination for fly fishing, is entering the European mainland. Schöffel Country is authentically British, even though the name appears familiar. It ...
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SponsoredISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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News briefsSchöffel reorganizes company management structure
Source: Schöffel Stefan Ostertag Just a few weeks after the latest changes within the Schöffel management (as reported by OIC), the German company has decided to modify its management structure. As of April 1, 2023, the digital business and marketing teams will be merged and led by ...
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News briefsSchöffel rearranges and shrinks its top management, Felix Geiger leaves
Felix Geiger, CFO of German brand Schöffel, will leave the company by end of March. Geiger joined Schöffel in Dec. 2014 and took over the professional business unit of the company in Sept. 2021. As a group CFO, he is currently responsible for the financial area of the specialist for ...
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News briefsNew Schöffel-Lowa shop-in-store opened in Backnang, Germany
Thomas Grabert, who runs the Intersport Grabert store (that operated as Intersport Hettich until 2017) in the German town of Backnang, has renovated and newly opened the 1,000-sqm store. Part of the space is now a 120-sqm Schöffel-Lowa shop-in-store – the 37th in Europe. Grabert also runs a Schöffel-Lowa brand ...
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ArticleSurvey: Winter tourists shifting from slopes to hiking trails
According to a YouGov survey commissioned by German sportswear manufacturer Schöffel, winter travelers are making changes to their activities. Above all, increased cost of living and energy prices are changing winter vacations for many Germans this season. Of those surveyed, 87 percent expect winter vacations to become more expensive in ...
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News briefsSchöffel hires new sales manager for Germany
Ann-Katrin Schlemmer Source: Schöffel Schöffel’s German sales will be headed by Ann-Katrin Schlemmer from October. In her new role, she will drive the quantitative and qualitative expansion of the Schöffel brand and be responsible for the field sales force and the key account team in Germany. Schlemmer ...
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Article#SheisOutdoors announces winners for 2022
The #SheisOutdoors Awards jury has announced the winners for the 2022 summer season. “The winners give a good overview of what retail experts want for the market: a good mix of, on the one hand, products that are perfect for a very specific area of use and, on the other ...
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News briefsSchöffel hires David Randall as creative director
Source: Schöffel David Randall Design expert David Randall is the new creative director at Schöffel. The British-born designer, who has lived in southern Germany for 25 years, was most recently responsible for the design of the outdoor label Black Yak and established the South Korean brand on ...
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ArticleSchöffel publishes sustainability report 2021
Source: Schöffel Sustainability Report 21 In its comprehensive sustainability report just published, Schöffel looks back on the efforts made to improve on transparency of the supply chain, product longevity and a reduction of CO2 emissions. Firstly, Schöffel collaborated for the first time with the University of Augsburg ...
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News briefsEOCA Earth Day fundraiser closes with €24,000 in donations
Thanks to numerous product and monetary donations, the European Outdoor Conservation Association (EOCA) raised nearly €24,000 during its recent online fundraiser, held over Earth Day 2022. Black Diamond, Cumulus, Keen, Lesovik, Schöffel, Smartwool, Stanley and Vaude donated a percentage of their online sales to EOCA during the fundraiser. Buff donated ...
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News briefsSchöffel marks all products with the new Echo label, indicating sustainable aspects
German brand Schöffel has introduced a new signet called “Echo’” to mark its products with sustainable aspects. The new sustainability label is an acronym for the words “environment,” “community,” “humanity,” and “opportunity” and will be added to every qualifying product as a hangtag and in communication. For ...
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News briefsSuccessor for management of Schöffel Austria confirmed
Source: Schöffel Ferdinand Krottenthaler Following the departure of Jürgen Nairz announced in January after almost twelve years at the helm of Schöffel Austria GmbH, the company has now announced that Ferdinand Krottenthaler will take over as managing director on June 1. Krottenthaler most recently worked as senior ...
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News briefsFelix Neureuther is brand ambassador for Schöffel
During his successful active career, former German ski racer Felix Neureuther was already committed to promoting young talent and a role model in both sportive and social terms. In early 2020, he founded the Felix Neureuther Foundation to promote exercise and health, especially among children and young people, but also ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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ArticleEOCA launches three-part Earth Day fundraising campaign
On this year’s Earth Day (April 22, 2022), the European Outdoor Conservation Association (EOCA) is once again hosting an online fundraiser, accompanied by activities initialized by its members and the non-profit Outdoor Gear For Good (OGFG). With the money raised through these three initiatives, EOCA supports a number of conservation ...
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News briefsSchöffel adds new workwear brand to portfolio
The German family-owned company Schöffel has launched a new business: Schöffel Pro is dedicated to corporate wear and workwear, fully customizable and ready for branding. The company aims for the upper segment of the market, especially in crafts and outdoor-related professions. Schöffel has set up a separate website for Schöffel ...
