All Schöffel articles – Page 2
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News briefsSchöffel-Lowa expands its retail network in Germany with three new stores
The Schöffel-Lowa Sportartikel GmbH & Co. KG, headquartered in Schwabmünchen, Germany, has announced the opening of three new branded stores in Germany. One of them is a 120-sqm shop-in-shop at Intersport Grabert in Heilbronn, which our sister publication SGI recently reported about. Footwear retailer Carl Schnabel opened a 130-sqm Schöffel-Lowa ...
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News briefsSchöffel’s Austrian boss says goodbye
After almost twelve years at the helm, Jürgen Nairz is surrendering his position as managing director of Schöffel Austria GmbH, which also shares responsibility for the Italian market. Nairz took up his post in the fall of 2010 as head of the Innsbruck-based subsidiary newly founded under his leadership. ...
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ArticleYouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in ...
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ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
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News briefsSchöffel sets up new business units and top management structure
German sports apparel company Schöffel is dividing its business into two segments – Schöffel Sport for its operations in the outdoor, ski and bike sectors; and Schöffel Professional for the development of clothing for corporate and institutional clients. Alongside the new company structure, the top management is expanded with Stefan ...
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News briefsSchöffel receives Fair Wear Leader status for the seventh consecutive time
According to the Fair Wear Foundation , the German brand Schöffel has mastered the challenge of living up to its corporate social responsibility in the pandemic year 2020 particularly well. For the seventh time in a row, the company based in Schwabmünchen has just received the “Leader” status by ...
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News briefsSchöffel strengthens presence in digital and brick-and-mortar retail
In order to support its retail partners and strengthen its presence in the outdoor and bike sector both digitally and stationary, Schöffel is specifically expanding its sales and marketing teams. Carolin Schöttle joins the brand’s digital sales team with immediate effect. The new key account manager digital ...
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News briefsSchöffel with new tree planting campaign to support local retailers after lockdown
To mark the reopening of the „non-essential“ retail sector after the last lockdown, German family-owned outdoor, ski and bike apparel company Schöffel has announced that it will fund the planting of a tree for every purchase made by its customers at a local sports shop. In doing so, the ...
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News briefsSchöffel launches first fully digital sell-in tool for summer 2022
Following a major digitalization effort, Schöffel Sportbekleidung is using a new digital Schöffel Brand Space for its sell-in. The sales tool offers information, training and ordering options as well as assets for everyday business after the pandemic. In the three-dimensional digital space, Schöffel retail partners can explore the ...
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News briefsSuccessful market launch of Schöffel's new bike collection
Schöffel reports that the bike collection, which has been newly available since this spring, has met with an immediate and enthusiastic response from customers and retailers. In fact, demand was so good that individual products from the collection sold out after only a short time. The family-owned German company ...
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News briefsSchöffel releases 2020 sustainability report
In its 2020 sustainability report, Schöffel is emphasizing the learnings from the Covid-19 crisis and its consequences for the German family-owned outdoor company. Against the backdrop of the pandemic, one focus of Schöffel’s CSR efforts in 2020 has been continuous and responsible collaboration and communication with all production partners ...
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News briefsSurvey: German outdoor customers remain loyal to stationary retail
Schöffel has published the results of a representative survey conducted in collaboration with YouGov . According to the results, the current popularity of online retail in the apparel industry is likely to be put into perspective, at least in the outdoor market, due to the Corona restrictions following the ...
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News briefsSchöffel Country enters the fly fishing market
Schöffel Country, the hunting and fishing apparel division of German outdoor specialist Schöffel, almost exclusively available in the U.K., has launched a range designed specifically for fly fishers. The collection comprises two wading jackets and base layers, shorts, trousers, technical fishing socks, a shirt and a trucker cap. One percent ...
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News briefsSchöffel Foundation celebrates tenth anniversary
The Schöffel Foundation , which was established in 2011 by the late Hubert Schöffel and his son Peter and promotes social projects and nature conservation, is celebrating its tenth anniversary this year. The foundation is a true family project: Peter Schöffel , the managing partner of the German clothing ...
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News briefs
Schöffel Foundation plants 30,000 trees
Peter Schöffel, CEO Schöffel The reduction of the VAT in Germany in the second half of 2020 was intended to support the economy during the Covid-19 pandemic. But it also made possible a sustainability project by the Schöffel Foundation , which was established in 2011 to ...
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News briefsSchöffel launches digital brand experience for retailers
Schöffel has opened a “ Digital Brand Space ,” making its entire brand world a virtual experience. The German outdoor company’s retail partners can enter the digital, three-dimensional space at any time and from anywhere in the world and access information and photo and video material from the Schöffel ...
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News briefsSchöffel calls for solidarity with local retailers
During the current “soft lockdown” in Germany, the family-owned outdoor brand Schöffel has launched a new campaign to support local businesses. With video messages and social media postings, Schöffel is calling for solidarity with stationary retailers. In a commercial, which has been played out via the company’s social media channels ...
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ArticleSchöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov . According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of ...
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News briefsSchöffel receives top Fair Wear Foundation rating
Schöffel has again been awarded “Leader Status” by the international and independent Fair Wear Foundation (FWF) . The family-run company from the south of Germany achieved the highest level of compliance with fair production processes for the sixth time in a row and holds the current top score among ...
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News briefsSchöffel enters the bike segment
Schöffel , the German manufacturer of outdoor and ski clothing, is expanding its range and presenting a new bike collection. The new collection is aimed at both enthusiastic hobby cyclists and performance-oriented riders in the segments of gravel, trail and travel. According to Schöffel, the new apparel is geared to ...
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