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ArticleAndreas Lorenz: ‘We are very clearly a challenger brand’
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
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ArticleXXL acquires Norwegian wool brand Ulvang
The Nordic sporting goods retailer is acquiring Ulvang from Brav and plans to invest in the Norwegian wool brand’s future growth.
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Short Stops Week 23, 2026
TRADE SHOWS & EVENTS +++ On is bringing its global Squad Race format to Berlin on June 6, where 50 local running crews will compete in a relay race through the iconic Kant-Garagen parking structure for a chance to qualify for the global final in Los Angeles, highlighting community, inclusion ...
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News briefsXXL opens Sports Direct-inspired store
The Nordic sporting goods retailer is introducing a new store format following Frasers Group’s takeover.
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Short Stops Week 11, 2026
PRODUCT & MARKETING +++ The Italian Outdoor Group, part of Italian trade organization Assosport, has launched a new and fully bilingual (Italian – English) website +++ The Natural Selection Tour returns to Revelstoke, Canada, from March 7–15, 2026, combining live snowboard competition in Montana Bowl with community races, cultural events ...
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ArticleColumbia unveils Endor collection
The outdoor brand expands its Star Wars partnership with its largest Endor-inspired capsule yet, blending cinematic design cues with technical apparel.
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ArticleGlobal Sports Retailers 2024: Outdoor specialists navigate a mixed market
SGI Europe’s latest retail ranking reveals modest global growth in 2024, with several outdoor-focused retailers among the year’s strongest performers.
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News briefsXXL appoints interim CEO after ownership shift
The Nordic sports retailer names a new interim leader following ownership changes and a leadership shake-up.
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News briefsFrasers Group acquires majority stake in XXL
The UK retail group takes control of a leading Scandinavian sports chain facing liquidity pressures and strategic uncertainty.
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ArticleAltor buys the remaining assets of bankrupt Renewcell
The private equity company Altor Equity Partners has acquired the bankruptcy assets of the textile recycling company Renewcell for an undisclosed sum. As part of the acquisition, Altor is creating the new company Circulose, a name already closely associated with Renewcell. The Swedish textile recycling company was founded in 2012 ...