PRODUCT & MARKETING
+++ The Italian Outdoor Group, part of Italian trade organization Assosport, has launched a new and fully bilingual (Italian – English) website
+++ The Natural Selection Tour returns to Revelstoke, Canada, from March 7–15, 2026, combining live snowboard competition in Montana Bowl with community races, cultural events and global broadcasts on Red Bull TV
+++ Cycling brands Pearl Izumi and Enve have launched the 2026 MOG Squad, a development team providing emerging gravel racers with equipment, mentorship and race support to help bridge the gap to elite competition
+++ Jetboil has launched its new TrailCook 1.2L and 2.0L stove systems, designed to bring precise flame control and versatile cooking capabilities to lightweight backcountry camp kitchens
+++ Giant and Liv have signed a multi-year sponsorship agreement with the Life Time Grand Prix, becoming official bike partners of the North American endurance race series starting in 2026
+++ Wintersteiger is promoting the V-Edge tuning function integrated in its Jupiter automated ski service machines as a way for ski retailers to offer new tuning services and generate additional revenue
+++ Vibram has partnered with the Natural Selection Tour to support elite snowboarders with high-performance outsole technology, including the Vibram XS Trek Evo outsole featured in the upcoming Union Reset Pro snowboard boot +++
CORPORATE AND M&A
+++ UK retail group Frasers Group, controlled by Mike Ashley and owner of XXL, has acquired nearly a 6% stake in Puma, becoming its second-largest shareholder alongside Anta Sports, signaling potential strategic pressure on the German sportswear brand amid financial challenges and shifting ownership dynamics +++
EXECUTIVE CHANGES
+++ Vanessa Garrido, marketing director of Garmin Iberia, has left the company after 17 years during which she led major branding, retail and sponsorship initiatives, including the opening of the first Garmin Store in Europe
+++ Johnson Outdoors announced that longtime Vice President and CFO David Johnson plans to retire later this year, and the company has begun a succession process to identify his replacement
+++ Revel Bikes has appointed Chris Reichel as global brand strategist, marking his return to the company after previously serving as its marketing director from 2019 to 2023 +++
E-COMMERCE & DTC
+++ Klarna and eBay have expanded their integrated resale feature to six additional markets, allowing users to quickly list eligible Klarna purchases on eBay directly from the Klarna app +++
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