PRODUCT & MARKETING
+++ Italian wheel manufacturer Ursus has partnered with Dutch off-road cycling team KMC for the 2026 season, supplying its Proxima M and Proxima G wheelsets for mountain bike, gravel and beach racing competitions across national and international events +++
RETAIL & DISTRIBUTION
+++ Arc’teryx will open its first brand store in Copenhagen on June 11, featuring the company’s latest product range, a ReBird Service Centre and a program of community events centered on outdoor culture and gear repair +++
LEGAL & INSTITUTIONAL
+++ CBC reported that Winnipeg-based Indigenous Nations Apparel has accused fast-fashion giant Shein of copying more than 20 of its Indigenous-inspired designs and using the company’s imagery without permission to market alleged knockoff products online
+++ Patagonia is facing public backlash after suing drag performer and environmental activist Pattie Gonia (Wyn Wiley) for trademark infringement, arguing that her attempt to trademark the name for apparel and advocacy work could create brand confusion, while Wiley claims the lawsuit contradicts Patagonia’s environmental values and represents an attempt to silence an activist +++
CSR & SUSTAINABILITY
+++ Carhartt WIP has joined the ZDHC Roadmap to Zero Program as a Signatory Friend Brand, strengthening its sustainability strategy through standardized chemical management, supply chain transparency and industry-wide collaboration on safer production practices +++
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