CORPORATE AND M&A
+++ Provest Equity Partners and CTW Venture Partners have invested an undisclosed amount in next-gen materials maker Natural Fiber Welding +++
PRODUCT & MARKETING
+++ Vibram and UTMB World Series have extended their partnership, which has been in place since 2007, until 2029
+++ Technical apparel brand 2117 of Sweden has become a partner of Trentino-based tourism promotion body Visit Paganella
+++ Salomon has unveiled its 2026/27 S/LAB freeride lineup, introducing redesigned skis, boots, and bindings that deliver greater power, control and versatility in demanding big-mountain terrain
+++ Salomon has added 24-year-old Canadian freeride skier Cole Richardson to its global freeski team, bringing a big-mountain style shaped in the Rockies and showcased in films and creative projects +++
EXECUTIVE CHANGES
+++ British Cycling CEO Jon Dutton will leave the governing body in July 2026 to become chief executive of the British Olympic Association, with a successor search set to begin shortly
+++ Rapala VMC USA has reshuffled its leadership with multiple internal promotions across sales and product development and a new senior product hire, as former US President Marcus Twidale returns to Europe in a global brand role +++
LEGAL & INSTITUTIONAL
+++ Strava has begun using machine-learning models to automatically remove millions of improperly tagged or suspicious activities – including misclassified e-bike, vehicle-assisted and mixed-sport uploads – cleaning up leaderboards and restoring rankings for affected athletes +++
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