All Salomon articles
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News briefsFogliato steps down from role of Salomon CEO
Source: Salomon Franco Fogliato Amer Sports announced on April 12 that Franco Fogliato, President and CEO of Salomon, is leaving the company for personal reasons, effective immediately. He will be succeeded on an interim basis by James Zheng, CEO of Amer Sports, who will lead Salomon and ...
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News briefsSalomon North America moves to category-dedicated sales teams
Salomon announced a strategic shift within the North American organization to support accelerated growth with a focus on footwear, apparel and equipment through the creation of softgoods dedicated sales teams. Previously, all Salomon sports categories, both hard and softgoods, were managed by sales agencies. The new approach will allow the ...
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ArticleNoble showcases Ionic+ innovations with ‘Planet Positive’ campaign
Noble Biomaterials, a biotec company based in Pennsylvania, announced upgrades to its Ionic+ product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble says its latest advancements with Ionic+ Botanical and Ionic+ Pro presents a new era in bacterial and odor control fabrics. Both delivery ...
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ArticleSalomon presents new brand campaign
Mountain sports lifestyle brand Salomon has teamed up with advertising agency DDB to unveil its new multi-channel brand campaign, “Welcome Back to Earth.” The campaign aims to increase brand awareness around the world and appeal to a younger audience in the key epicenters of San Francisco, Shanghai, New York, and ...
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ArticleArc’teryx helps Amer Sports grow sales in first quarter as public company
Thirty-four days after raising $1.365 billion in an NYSE IPO, Amer Sports conducted its first earnings call as a public company yesterday. While the Arc’teryx, Salomon and Peak Performance parent delivered Q4 revenues some $20 million above expectations, the quarterly loss was wider than expected. Amre’s shares finished the trading ...
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News briefsSalomon partners with Hikeish to get diverse communities outdoors
Salomon’s charitable Salomon Foundation has joined forces with Hikeish, a Brooklyn-based non-profit organization, on a new initiative to get diverse communities outdoors. Hikeish organizes activities for underrepresented groups, such as road running, trail running, or hiking. Hikeish was founded by Benje Williams and Ken Bernard, who are also the co-founders ...
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ArticleSalomon presents first recyclable winter sports helmet
After four years of development, Salomon presented a ski and snowboard helmet that can be fully recycled at the end of its life. The new Brigade Index is made from polyolefins, a family of flexible and durable thermoplastics that can be recycled into plastic-based items such as flower pots or ...
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ArticleCOP28: Outdoor industry puts reconnecting with nature and physical activity on agenda
Read here how COP 28 went for representatives from the sporting goods and outdoor industry.
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ArticleSalomon Foundation expands commitment in Europe, USA and Mexico
Since 1999, the Salomon Foundation has supported the social and professional rehabilitation of more than 400 mountain athletes. Starting in 2023, the foundation will refocus and expand its role by supporting local organizations around the world that promote and facilitate access to the outdoors for those who may have previously ...
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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News briefsSalomon releases fire-proof sneaker with gr10k
Source: Salomon X-ALP gr10k French brand Salomon has collaborated with gr10k on the new X-ALP gr10k, a sneaker that combines ultra-resistant fireman uniform fabrics with a motorsports-inspired silhouette. The sneaker will be released on Nov. 30. gr10k, founded in 2017 after an idea by Anna Grassi, is ...
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News briefsSalomon is welcoming seven para athletes as brand ambassadors
Salomon has announced the inclusion of seven amputee athletes as brand ambassadors. The team is comprised of hikers, snowboarders, runners, cyclists and a dancer, all with a unique story while sharing a common love for the outdoors. The new Salomon brand ambassadors: Jérôme Bernard, triple amputee, is a runner ...
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News briefsAmer Sports with best H1 since acquisition by Anta Sports
Helsinki-based sports equipment manufacturer Amer Sports has recorded its best H1 since the company was acquired by a consortium of buyers led by the Chinese group Anta Sports Products Ltd. in 2019. Amer’s revenues rose by 37 percent to 13.27 million yuan renminbi (€1.77bn) for the six months ended June ...
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News briefsSalomon Germany with new Athletes & Community Manager Trailrunning
Source: Salomon Theresa Streck, new Athletes & Community Manager Trailrunning at Salomon Germany Theresa Streck started her new role as Athletes & Community Manager Trailrunning at Salomon Germany on May 1, 2023 with her support at the Golden Trail National Series. Her main tasks are the management ...
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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News briefsSalomon opens flagship store in Annecy
Salomon has opened a new brand store in Annecy, a city in the French Alps close to the Swiss border, where the brand was born in 1947. The new store is just a few steps from the brand’s Annecy Design Center, where every Salomon product is designed, developed and prototyped. ...
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News briefsNoble Biomaterials’ Ionic+ Botanical anti-odor technology receives EPA registration
Noble Biomaterials, a biotec company based in Pennsylvania, has announced that Ionic+ Botanical, its latest antimicrobial and anti-odor technology for fabrics, has received official biopesticide registration from the U.S. Environmental Protection Agency (EPA). As previously reported, Noble Biomaterials developed Ionic+ Botanical with select development partners, including Salomon. Biopesticide registration allows ...
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News briefsPatagonia, Salomon and others joined by new member in fiber-to-fiber consortium
A fiber-to-fiber consortium founded in 2022 by Patagonia, Salomon, On, Puma, and the green biotech company Carbios, has welcomed a new collaborative partner: Fashion company PVH Corp (which includes brands Calvin Klein and Tommy Hilfiger). According to the consortium agreement, during the two-year collaboration, member brands will test and enhance ...
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News briefsSalomon publishes first impact report
Following its sister company Atomic’s impact statement, Salomon has also published its first-ever annual sustainability report. After a full carbon inventory, the French brand’s science-based targets have been officially approved for 2022 (aiming for a 50 percent absolute reduction in Scope 1 & 2 carbon emissions and a 30 percent ...
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News briefsSalomon launches first shoe featuring SCF-made Elastollan
Source: BASF Elastollan® in midsole powered by SCF foaming technology Salomon is releasing the Index.02 running shoe with a midsole featuring Elastollan made with Supercritical Fluid (SCF) direct injection foaming technology. Elastollan is the brand name for BASF’s thermoplastic polyurethane (TPU). The Salomon Index.02 marks the ...
