EXECUTIVE CHANGES
+++ Colorado-based mountain bike brand Revel Bikes has appointed Levi Olsen as Sales and Site Leader, tasking him with overseeing sales operations and managing the company’s headquarters location +++
CSR & SUSTAINABILITY
+++ Etsy will ban the sale of all animal fur products from August 2026, following a sustained protest campaign, reflecting a broader industry shift away from fur
+++ Deuter has partnered with the Paul Klee Gymnasium in its hometown Gersthofen, Germany, to provide students with practical insights into the outdoor industry, focusing on career orientation and sustainability education +++
CORPORATE AND M&A
+++ New Wave Group will relocate its headquarters from Kungsportsavenyn in Gothenburg to larger premises as part of its continued growth strategy
+++ Expedition:Earth has made a strategic investment in Iconic Adventures to expand its buy-and-build platform in high-end experiential travel, combining Iconic’s bespoke travel expertise with Expedition:Earth’s technology, infrastructure and growth strategy +++
PRODUCT & MARKETING
+++ Forloh’s new US-made Combat Wool Crewneck combines merino wool and Cordura for durability, comfort and odor resistance, featuring a movement-focused design and biocide-free antimicrobial technology
+++ Guidefitter has expanded its partnership with Rocky Brands by adding The Original Muck Boot Company and Xtratuf to its platform, extending access to its network of more than 194,000 verified outdoor professional
+++ Buff is expanding its Spring/Summer 2026 performance cap collection with updated and new running, hiking and lifestyle models featuring lightweight materials, UPF 50 protection and moisture management
+++ GSI Outdoors has introduced the Travel Stack Collection, a modular, vacuum-insulated system designed to keep food and beverages hot or cold for extended periods while offering a compact, versatile solution for outdoor and everyday use
+++ Canada-based Roots Corporation has partnered with Korean character Zanmang Loopy to launch a limited-edition apparel and accessories collection targeting younger consumers, available across North America and Asia
+++ HydraPak has introduced the Seeker+ 6L Gravity Kit, a dual-bag, high-capacity water filtration system for backcountry and group use, offering pump-free filtration with a flow rate of over one liter per minute and a filter lifespan of approximately 1,500 liters
+++ Californian eyewear brand 100% has renewed its partnership with the German bike team Red Bull – BORA – hansgrohe for the 2026 season, supplying performance eyewear to support the team’s Grand Tour ambitions
+++ Revelyst, Inc. brand Bushnell has launched its new A-Series optics line featuring binoculars and a monocular designed for travel, hiking and everyday outdoor use, aimed at making outdoor exploration more accessible through lightweight design, durable features and user-friendly performance
+++ Mammut has entered a three-year agreement as the exclusive uniform partner of the New York State Olympic Regional Development Authority, supplying performance apparel, safety training and brand activation across its Olympic venues in New York State +++
RETAIL & DISTRIBUTION
+++ Stio is opening a new Mountain Studio retail store in Castle Rock, Colorado, expanding its US footprint to 15 locations while offering a mix of technical and lifestyle apparel, including past- and current-season products
+++ Freeport, Maine-based retailer L.L.Bean has opened its first store in Alabama – a 1,500-sqm location in Huntsville – expanding its US retail footprint as part of a broader plan to grow toward 100 stores +++
OBITUARY
+++ Mario Colombo, longtime president of Manifattura Mario Colombo, died at 71 after leading the Colmar brand for five decades, transforming it from a regional ski specialist into an internationally recognized player in alpine sportswear and lifestyle markets +++
Click here to access our Short Stop archive
