MARKETING

+++ Helly Hansen has been named official apparel partner of the Canada Ocean Racing – Be Water Positive Team, equipping them through the full Ocean Race cycle from 2025 to 2027

+++ Finisterre has named Canadian surfer and coastal steward Andy Jones as its newest ambassador, recognizing his deep environmental commitment and connection to cold-water surf culture

+++ London-based smart navigation brand Beeline has appointed UK-based Brandwave as its new public relations agency to support brand growth and community engagement in the cycling and motorcycling sectors +++

 

EXECUTIVE CHANGES

+++ Swany America has appointed Adam Weitzel as Director of Marketing and Creative, bringing his extensive outdoor industry and content marketing experience to lead the brand into its next phase of growth and innovation

+++ Oakley has appointed musician and style icon Travis Scott as its Chief Visionary to lead creative direction and brand storytelling 

+++ US company Camco Manufacturing has appointed outdoor industry veteran Chris Metz, most recently CEO of Solo Brands, as its new CEO, succeeding Demir Vangelov to lead the company’s continued growth and innovation 

+++ VF Corp. has appointed Valentina Visconti Prasca, former Managing Director at Yoox Net‑a‑Porter, as President of Italy-based Napapijri, aiming to strengthen the outdoor fashion and lifestyle brand’s global growth and digital strategy

+++ According to a LinkedIn post, Wolverine Worldwide has appointed Jim O’Connor as Head of Sales for its Work Group, bringing over 20 years of experience from companies including Timberland Pro and Shoes for Crews +++

 

PRODUCT

+++ Tarran, with its R&D and testing center based in Shenzhen and its production center in Europe, is showcasing its intelligent e-cargo bike T1 Pro and previewing future smart mobility innovations at Eurobike 2025, with test rides and tech demos highlighting features like onboard diagnostics and theft protection +++

 

DISTRIBUTION

+++ Fox International will become the exclusive distributor of CC Moore baits throughout mainland Europe from Sept. 1, 2025

+++ Canadian active fashion brand Duer has launched Duer Europe via partnership with Hectic Europe and is expanding its North American retail footprint with branded stores in Victoria, Portland  and San Francisco +++

 

CORPORATE

+++ US fly fishing and outdoor retailer Orvis is laying off 50 employees, or 4% of its workforce, as part of a broader reorganization focused on fly fishing and wingshooting amid tariff pressures

+++ Former Rossignol CEO Bruno Cercley and Austria’s Head are competing to acquire financially troubled diving brand Aqualung, Sport-Guide reports +++

 

RETAIL

+++ MSN reports that Revelyst is permanently closing the Bushnell Factory Outlet store in Lenexa, Kansas

+++ Go Outdoors York will host a grand launch event on June 28 to celebrate the opening of the UK’s first Dometic shop-in-shop, featuring demos, activities and prizes

+++ JD Sports has opened its first Canadian flagship store on Robson Street in Vancouver, with plans to add 17 more locations in Canada by the end of 2026 +++

 

E-COMMERCE

+++ Alibaba will merge its food delivery and travel units, Ele.me and Fliggy, into its core e-commerce business to streamline operations amid rising competition +++

 

CSR & SUSTAINABILITY

+++ Canadian footwear brand Baffin and the Bruce Trail Conservancy have completed their joint Trail Conservancy Project by installing 100 boot brush stations to combat invasive species along Canada’s Bruce Trail +++

 

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