MARKETING
+++ Schöffel Sport has won the 2025 German Brand Award in the Corporate Brand category for its comprehensive brand relaunch, which emphasized mental wellness, visual modernization and a clear strategic repositioning
+++ On Olympic Day (June 23), Salomon was a technical partner of a special event organized by the Milan Cortina 2026 Foundation and Wellness Foundation in Milan to promote an active lifestyle as part of the Milano Wellness City 2030 program
+++ Rossignol is official partner of the inaugural Stars Trail Luseney, a new trail-running event in Italy’s Aosta Valley, scheduled for August 23, 2025
+++ Enve has agreed a multi-year contract extension with road bicycle racing team UAE Team Emirates – XRG, continuing as the team’s official wheel and handlebar supplier
+++ Finnish outdoor brand Halti has signed a multi-year partnership with Ski Sport Finland to supply clothing and equipment for the Alpine and Mogul national teams through 2028, marking its return as official outfitter after a hiatus since 2017
+++ Protective eyewear brand Wiley X has been named a silver sponsor of The Ward Burton Wildlife Foundation’s American Hero Event, donating 100 pairs of protective eyewear to support veterans through therapeutic outdoor activities and conservation initiatives +++
EXECUTIVE CHANGES
+++ Revelyst has appointed golf industry veteran Mike Yagley as VP of Innovation and Technology for its Precision Sports Technology division, overseeing product development across brands including Foresight Sports and Bushnell Golf +++
PRODUCT
+++ Mustang Survival has completed its next-generation inflatable PFD lineup with the launch of the Elite 120 and Elite 190, both featuring the advanced Adapt bladder and certified to the Harmonized Level 70 standard for high-performance comfort and safety on the water
+++ Cycling apparel brand Castelli and AC Milan are launching a co-branded range of cycling garments, the first official cycling apparel line for the Italian football club
+++ French outdoor brand Cévène has teamed up with Ventile, a Swiss manufacturer of high-performance functional fabrics, for its first collection focused on sustainability +++
RETAIL
+++ The North Face has opened a 120 sqm winterwear pop-up in Sydney’s Martin Place, complementing existing stores and marking broader retail expansion plans across Sydney and Melbourne
+++ Big 5 Sporting Goods, a California-based sporting goods retailer with over 400 stores across the western US, will go private in a $112.7 million all-cash acquisition by Worldwide Golf and Capital Hill Group, expected to close in late 2025
+++ Columbia Sportswear has opened its largest flagship store in Japan on Harajuku’s Meiji Street, offering exclusive items and a wide range of outdoor and urban apparel
+++ Kuiu, a California-based hunting apparel brand, is expanding its retail footprint in Texas with a new store opening this August in San Antonio’s Alamo Quarry Market +
+++ Cotopaxi has opened a new pop-up store in Georgetown, Washington, D.C., aiming to engage students and urban adventurers with its colorful gear and community-focused, impact-driven retail experience +++
EVENTS
+++ X Games has launched the X Games League (XGL), a new team-based competition format debuting in 2026, with Ryan Sheckler, Nyjah Huston and Ryan Williams named as inaugural Founder Athletes +++
CORPORATE
+++ Oxford Properties and CT REIT will invest over $200 million to retrofit Toronto’s Canada Square, anchored by a 20-year, 51,100-sqm office lease with Canadian Tire Corporation, modernizing two office towers and enhancing the surrounding urban space +++
DISTRIBUTION
+++ Belgian Cycling Factory has launched a UK and Ireland distribution office to directly support independent retailers and expand its Ridley, Eddy Merckx and Nukeproof brands
+++ Cicli Pinarello has established a new subsidiary in Shanghai to directly oversee its growing operations in China, marking its fifth directly managed market worldwide +++
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