RETAIL & DISTRIBUTION
+++ Italian legacy bike brand Wilier has announced Unofficial Worldwide as its exclusive distributor in the US, to replace Velo Star, which will remain a Wilier retailer in the Oklahoma City area
+++ Swiss sportswear brand On has opened its first UAE store at Dubai’s Mall of the Emirates, its third GCC location, and plans nine more stores across the Gulf region over the next two years
+++ Chinese climbing and outdoor brand Kailas has opened its first Hong Kong mountaineering concept store at K11 Musea, using the location to expand its Asia-Pacific retail presence and engage the local hiking, climbing and trail running communities +++
TRADE SHOWS & EVENTS
+++ The 50th edition of Snow Show London, which will take place at Olympia London on Oct. 17-18, 2026, will feature five live theaters for expert talks and demos as well as the return of the Fashion Show with the latest winter sports gear on display +++
PRODUCT & MARKETING
+++ Canadian outdoor lifestyle brand Roots is launching a limited-edition summer capsule in Canada inspired by six iconic national road-trip food stops, combining apparel and accessories with illustrations by Toronto artist Gangbox
+++ Los Angeles-based outdoor gear brand Portal has launched its 45.8-lb (20.8-kg) Nomis One inflatable rooftop tent on Kickstarter, offering a 3-in-1 design for rooftop, truck-bed and ground camping
+++ California-based Nocs Provisions and the National Audubon Society have launched Shared Ground, their second collaborative collection featuring five limited-edition optics bundles inspired by threatened and regionally significant North American bird species and their habitats
+++ Arcade Belts has launched a limited-edition Keep Tahoe Blue Belt, donating 10% of proceeds to The League to Save Lake Tahoe +++
CSR & SUSTAINABILITY
+++ Montana-based outdoor brand Crazy Creek has joined The Conservation Alliance, adding its support to a coalition of more than 190 businesses funding and advocating for the protection of North America’s public lands and waters +++
EXECUTIVE CHANGES
+++ Wild Country and Evolv, both part of Italy’s Oberalp Group, have expanded their US sales representation with James Loveridge, Joe Santos and Greydon Jones to strengthen coverage of specialty retailers and climbing gyms across key US regions +++
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