EXECUTIVE CHANGES
+++ Carl Hård af Segerstad, who has spent more than a decade building Fjällräven’s global events strategy, has been promoted to Global Head of Events, Partnerships and Ambassadors at the Swedish outdoor brand, where he will oversee flagship experiences such as Fjällräven Classic and Polar while expanding ambassador programs and new event concepts to support its bike and mountaineering lines
+++ Oberalp Group has appointed Oregon-based Reach Sales Group, led by veteran climber Erik Andrade, to manage sales for its Wild Country and Evolv brands across California, Nevada, Arizona and Hawaii
+++ Leticia Bufoni, a six-time X Games gold medalist and global skateboarding icon, has been named a Founder Athlete of the new X Games League launching in 2026
+++ Outdoor Retailer parent Emerald Holding has appointed veteran finance executive Vincenzo “Vince” DiMaggio as Chief Accounting Officer, bringing over 25 years of public and private company accounting leadership to oversee its financial reporting and operations
+++ REI Co-op has appointed Lisa Bougie, Eric Sprunk and John Vandemore to its board of directors following this year’s election to help guide the co-op’s long-term growth and mission +++
RETAIL & DISTRIBUTION
+++ Swedish fishing apparel and footwear manufacturer Grundéns has agreed an exclusive partnership in France with Sensas, a France-based distributor of fishing tackle across Europe, Angling International has reported +++
CSR & SUSTAINABILITY
+++ Rip Curl is expanding its wetsuit recycling program in Europe by partnering with Circular Flow to turn used wetsuits into new neoprene products as part of its global sustainability efforts
+++ Leomil, a global footwear and fashion supplier known for licensed character and entertainment products, has earned its first EcoVadis Platinum rating with an 87% score, placing the company among the top 1% worldwide for sustainability performance across environment, labor & human rights, ethics and sustainable procurement +++
TRADE SHOWS & EVENTS
+++ The Union Cycliste Internationale (UCI) has unveiled Durango, Colorado as the host city of the 2030 UCI Mountain Bike World Championships +++
CORPORATE AND M&A
+++ Mountain Madness, a Seattle-based firm offering mountain adventures on seven continents, has been acquired by Lisa Thompson, the founder of Alpine Athletics, who will lead Mountain Madness as its new President with immediate effect
+++ Etsy will transfer its common stock listing from Nasdaq to the New York Stock Exchange on Oct. 13, 2025, after ending its Nasdaq listing on Oct. 10
+++ Revelyst has sold its archery brands Gold Tip and Bee Stinger to Escalade, Inc. to sharpen its focus on core outdoor and sports technology categories +++
PRODUCT & MARKETING
+++ X Games has unveiled a full visual rebrand that involves a new logo, a new identity and a new look
+++ Garmin and golf strategy app Noonan have announced a new integration that allows Garmin Golf users to seamlessly import their practice data into Noonan’s digital caddie platform
+++ Scarpa has launched a new line of ultra-light backcountry hunting and field boots for Fall 2025 and Spring 2026, expanding its mountain footwear expertise with input from hunters and guides
+++ Therm-a-Rest is upgrading its insulation lineup for Spring 2026 with PFAS-free, recycled-material versions of its Parsec sleeping bag and Corus quilt, offering enhanced warmth, comfort and sustainability for backpackers and campers
+++ Altra has launched Altra Fit, its first global brand platform under Creative Director Dani Coplen, shifting the running shoe maker’s focus from speed to long-term foot health and sustained athletic performance
+++ Garmin has introduced the rugged eTrex Touch handheld GPS navigator, featuring a high-resolution color touchscreen, preloaded TopoActive maps, optional premium mapping and up to 130 hours of battery life for versatile outdoor use
+++ Atomic has released the limited-edition Bent 110 GFD ski, designed with Chris Benchetler and featuring Grateful Dead-inspired artwork to blend music, art and freeskiing performance
+++ Rumpl has launched MyRumpl, a new customization program that allows US customers to add personalized text and design elements to select Original Puffy Blankets, available online starting Oct. 1 +++
LEGAL & INSTITUTIONAL
+++ The European Public Prosecutor’s Office in Athens has intercepted since June a record 2,435 containers of fraudulently imported Chinese goods, mainly including e-bikes, clothing and shoes, at the Port of Piraeus +++
E-COMMERCE & DTC
+++ Moncler has launched a new AI-powered brand platform that transforms its website into an immersive, personalized digital experience focused on product storytelling and motion visuals +++
ADVENTURE TOURISM
+++ South Tyrol’s leading environmental organization has criticized cable car operators and public subsidies for fueling overtourism and increasing traffic in the region +++
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