RETAIL & DISTRIBUTION
+++ Salomon has welcomed Juliane Valencia, a 15-year retail veteran, as the new manager for its Munich retail store on Sendlinger Straße
+++ On Running has opened a pop-up store at 135 Yorkville Avenue in Toronto, Canada, where it will be hosting a free yoga class, a community run and other events
+++ Canada Goose has opened a pop-up location on New Cathedral Street in the English city of Manchester +++
DTC & E-COMMERCE
+++ After launching in the U.K. and the Netherlands in March 2021 and then rapidly expanding to France, Germany, Italy, Spain, Austria, Ireland, Luxembourg, Belgium, Switzerland and the Nordic countries, Faire, the U.S.-based B2B marketplace, is now expanding globally, facilitating access to a global network of more than 250,000 retailers and 30,000 brands for privately-owned retail businesses around the world
+++ About half a year after launching its retail service, Amazon has now started its Amazon Prime service in Poland
+++ Channel Signal, a leading provider of product reviews and analytics, will help Smartwool systematically monitor, measure and understand its online product reviews to establish a robust feedback loop that will serve as a foundation for business development and ultimately provide the best possible product experience for customers +++
EXECUTIVE CHANGES
+++ U.S. bicycle wholesaler Quality Bicycle Products (QBP) has appointed Shylo Masumi Farnsworth, a veteran in marketing, retail, digital and brand experience and most recently with Nike for 12 years, as VP of brand marketing
+++ Messe Friedrichshafen has promoted deputy press spokesman and deputy head of communications, Frank Gauss, to press spokesman and head of communications and appointed him to the management board
+++ GoPro has appointed Shaz Kahng, a senior business leader and consultant who has served as global general manager of Nike Cycling and president/CEO at Lucy Activewear, among others, to its board of directors
+++ Big Agnes has added to its product development team designers Bryan Davis, formerly senior director of hardgoods design at Burton Snowboards; Leanne Thompson, formerly a designer at Black Diamond and Blue Ice; and Monica Welcker, previously a designer of outdoor products for dogs at Ruffwear; and quality, compliance and sustainability manager Tim Leroy, who most recently served as quality manager at Smartwool
+++ Stefan Mues, chief digital officer of the Calida Group, parent of Millet and Lafuma Group, amongst others, has decided to leave the group to take on new professional challenges
+++ Fischer Sports announced that Jonathan Jay, former senior editor for SKI Magazine will be taking on the new role as Fischer’s content marketing manager for the U.S. +++
CORPORATE AND M&A
+++ Texas-based holding company House of Outdoors, owner of the brands Googan Baits and Made By Influence, amongst others, announced the acquisition of Mafia Outdoors, including its sub-brands Bass Mafia, known for its premium tackle storage solutions, Crappie Mafia, Whitetail Mafia and Mallard Mafia +++
LEGAL & INSTITUTIONAL
+++ The U.S. Outdoor Industry Association (OIA) and Access Fund are supporting President Biden’s move to restore protections for Bears Ears, Grand Staircase-Escalante, Northeast Canyons, and Seamounts National Monuments +++
CSR & SUSTAINABILITY
+++ Hyundai Motor Company partners with L’Eclaireur and Boontheshop to introduce 12 fashion items (not outdoor, but we still find it noteworthy) created with discarded wearable materials from vehicles +++
PRODUCT & MARKETING
+++ Colorado-based outdoor equipment brand Big Agnes has collaborated with Hyosung, a global fiber manufacturer and value chain solutions provider, in the development of its new line of technical and sustainable backpacks for spring 2022
+++ Italian brand Santini Cycling Wear and Amaury Sport Organization (A.S.O.) have announced that Santini will be the official partner of the Tour de France from 2022 and will produce the prestigious yellow jersey and all other official jerseys for the race
+++ Romeo Beckham, Indigenous artist and activist Sarain Fox and Indigenous leader and former NHL player Jordin Tootoo are the protagonists of the campaign for Canada Goose’s first-ever, high-priced footwear collection
+++ PrimaLoft has launched the company’s first consumer-oriented brand campaign, titled “Seek the Unseen,” centered around a video spot that highlights the unexpected, emotional moments in our lives that often go unnoticed
+++ On the occasion of its 40th anniversary, the German outdoor brand Jack Wolfskin is using the company’s archive to revive iconic styles with its new Hike DNA products, modernized with the latest sustainable technologies
+++ Shoe manufacturer Lowa has teamed up with manual physician and biomechanics specialist Dr. Micha Bahr to launch the German-language blog “Lehrpfade” (“educational trails”) which can be found as a new section on lowa.com
+++ Canadian luxury outerwear brand Nobis has announced their global brand ambassadorship with Marvel Studios’ new breakthrough superhero and Canadian actor, Simu Liu, known for his role in Shang Chi and The Legend of the Ten Rings
+++ Canadian brand Tentree is expanding its range to include warm winter jackets that are made from 99 percent recycled polyester, are PFC-free and bluesign®-certified (and for which, as usual, 10 trees are planted when purchased)
+++ VF Corp.’s U.S. running brand Altra has announced the signing of 23-year-old professional road runner Frank Lara, 2020 USATF 15K road race champion, to its elite athlete team
+++ Royal Robbins has unveiled its new ReadyDry Essentials underwear collection for men and women, made of bluesign-approved 91% recycled polyester mesh with S.Café yarn technology +++
TRADE SHOWS & EVENTS
+++ The fourth edition of the Oberalp Virtual Convention will take place on Oct. 27 at 5:00 pm CET and will focus on the “Future of Winter Sports” +++
ADVENTURE TOURISM
+++ Dolomiti Superski, one of the world’s largest ski destinations with 1,200 kilometers of slopes and 450 lifts in 12 ski areas, joined the international ski pass association Ikon Pass, which is based in Denver, Colorado, on Sept. 1 +++
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