PRODUCT & MARKETING

+++ Burton has launched a limited-edition collaboration with Japanese designer Hiroshi Fujiwara’s Fragment brand, blending technical snowboard performance with minimalist streetwear style across snowboards, outerwear and accessories available from Nov. 13

+++ UK retail chain Go Outdoors has teamed up with parenting brand My Carry Potty to launch a character-themed outdoor accessories range aimed at encouraging preschoolers and neurodiverse children to spend more time playing and exploring outside

+++ Burton and Red Bull Media House will premiere their new backcountry snowboarding film Paved on Nov. 7, streaming for free on Red Bull TV, showcasing two years of raw, global footage with top athletes including Mark McMorris, Anna Gasser and Zoi Sadowski-Synnott 

+++ The French Simond athletes Nicolas Jean and Benjamin Védrines achieved the first-ever ascent of the previously unclimbed Jannu East (7,710 m) in Nepal’s Kangchenjunga region, completing the historic climb in pure alpine style without supplemental oxygen, fixed ropes or external support 

+++ Smartwool and Icebreaker (both under the VF Corp umbrella) have signed a four‑year partnership with Alterra Mountain Company, becoming the official Merino wool base‑ and mid‑layer suppliers at select ski resorts across North America 

+++ Wolverine Worldwide has been named 2025 Company of the Year by Footwear News, recognizing its successful transformation, brand resurgence and product innovation 

KOO Eyewear_Era_action (9)

Source: Koo Eyewear

Koo Eyewear’s new Era goggle

+++ Koo Eyewear has launched Era, a new line of high-performance ski goggles featuring magnetic Zeiss lenses, wide field of vision, and anti-fog technology, designed for comfort and visibility in all mountain conditions 

+++ HydraPak has partnered with Protect Our Winters (POW) to launch a limited-edition Stow water bottle, donating $2 per sale to support the nonprofit’s climate advocacy efforts 

+++ Sorel and Barbour have launched their first global collaboration for Fall/Winter 2025, combining Canadian performance craftsmanship with British heritage style across a co-branded footwear and outerwear collection 

+++ Ski brand Armada – part of Amer Sports – announced it will expand into snowboarding for Winter 2026/27 with a new athlete-driven line of nine freestyle-focused boards, followed by boots and bindings in 2027 

+++ Union Binding Company has launched its new Union Boot Division and unveiled the Reset Pro snowboard boot, marking its entry into the boot category for Winter 2025/26

+++ Roots has named Canadian actor and filmmaker Seth Rogen as the face of its 2025 holiday campaign, highlighting humor, heritage and authenticity through a nostalgic “Anything Roots” theme celebrating the brand’s 50-year legacy 

+++ Gucci has launched Altitude, its first technical mountainwear line for fall/winter 2025/26, combining high-performance design with luxury aesthetics and featuring a collaboration with Head and brand ambassador Jannik Sinner +++

 

CSR & SUSTAINABILITY

+++ Selle Royal Group has announced that it has achieved ISCC+ (International Sustainability and Carbon Certification), an internationally recognized sustainability certification system that ensures compliance with environmental, social and traceability standards +++

 

CORPORATE AND M&A

+++ GSM Outdoors has acquired Arkansas-based Smith’s Products, a heritage brand specializing in knife and scissor sharpening tools for outdoor and culinary use

+++ RVRC Holding AB (RevolutionRace) announced that CFO Jesper Alm has sold part of his shareholdings to finance participation in the company’s LTIP 2022/2026 warrant program, with the subscription period set from Nov. 15, 2025, to May 15, 2026 +++

 

FINANCIAL RESULTS

+++ Brooks Running reported a 19 percent year‑over‑year global revenue increase in Q2 2025 – its second record‑breaking quarter – driven by double‑digit growth across all regions and strong demand for premium performance footwear +++

 

EXECUTIVE CHANGES

+++ The Committee of Management of the International Textile Manufacturers Federation (ITMF) has unanimously elected Juan Parès (Spain) as the new President of the federation for the period 2025-2027

+++ Rotor Bike Components has appointed Alejandro Calvanese as new Global OEM Sales Director +++

 

RETAIL & DISTRIBUTION

+++ Jackson Hole–based mountain lifestyle brand Stio will open its 14th Mountain Studio – and first in Vermont – on Dec. 19, 2025, in a historic building in downtown Stowe

+++ ANWR-Garant Austria is helping more than 130 Austrian shoe retailers strengthen competitiveness and profitability through AI-driven tools, data analysis and digital consulting 

+++ Royal Vélo France (RVF) and BMC have agreed on a strategic partnership that makes RVF the BMC exclusive business partner in the French market, effective Nov. 1, 2025

+++ Bikone has appointed Bike Diffusion as its new distributor for the Spanish market

+++ British outdoor performance brand Trailberg will open at Trafford Centre in Manchester, its second-ever store +++

 

CORPORATE AND M&A

+++ According to Time Out, the Malaysian owners of London’s Battersea Power Station are considering putting the £2 billion landmark retail and leisure complex up for sale, one of the largest potential UK property deals in recent years

+++ Pierer Mobility AG will convene an extraordinary general meeting on Nov. 19, 2025, to approve its planned renaming to Bajaj Mobility AG and implement supervisory board changes in connection with the pending takeover by India’s Bajaj, subject to regulatory clearance under EU rules 

+++ Samsonite Group has refinanced its senior notes and credit facilities, extending debt maturities by up to seven years while maintaining stable interest costs and increasing liquidity +++

 

TRADE SHOW & EVENTS

+++ After a successful first edition last year, Ferrino is launching the Torino Outdoor Days 2025, which brings together protagonists of the outdoors and contemporary mountaineering for a series of meetings and screenings about travel and the mountains, starting on Nov. 6 in Turin

+++ The inaugural edition of the Outdoor Cycling Festival, organized by Sportair, will take place in Mandelieu-la-Napoule, on the French Riviera, on June 26-28, 2026 +++

 

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