All Snowsports Industries America articles
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ArticleEOG and SIA announce strategic transatlantic partnership
Two leading trade groups from North America and Europe seek to expand member benefits and improve global collaboration.
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ArticleWinter sports brands join UN climate campaign
European ski and snowboard brands strengthen climate commitments by joining the UN-backed Race to Zero campaign, aiming for net-zero emissions.
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ArticleHow US outdoor brands respond to the new global trade reality
From resilience to reinvention, US outdoor brands are adapting to tariffs, shifting demand and a changing consumer base with strategic focus.
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ArticleSIA adds global expertise to its board
Four new board members bring diverse perspectives and expertise to guide Snowsports Industries America through transformation and sustainability challenges.
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News briefsSnowboarding the most inclusive snowsport, says SIA report
A new US report highlights promising diversity trends in snowsports, with snowboarding leading inclusivity efforts and notable demographic shifts.
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News briefsSIA releases 2023-2024 winter sports participation study
The latest study reveals trends in the winter sports industry, showing shifts in demographics, consumer behavior and growth areas.
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ArticleGlobal winter sports industry unites around Climate Pact, to join UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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News briefsSIA joins A New Earth Project to address packaging issues in snowsports
Snowsports Industries America (SIA) – the trade association of the winter outdoor industry – has joined A New Earth Project. The coalition of outdoor enthusiasts, brands and environmentally conscious packaging suppliers was founded in April 2022 as an initiative of Atlantic Packaging. The partnership aims to find and scale sustainable ...
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News briefsRaccoon buys U.S. B2C event from SIA
Raccoon Events, the British company behind the National Running Show and the National Outdoor Expo in the U.K., has acquired the Snowbound Festival from Snowsports Industries America (SIA). Raccoon and SIA announced that they would form a long-term partnership in conjunction with the Snowbound B2C event. The partnership aims to ...
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News briefs
U.S. snowsports industry pleads for joint climate action
Snowsports Industries America (SIA), the U.S.-based winter industry’s trade association, calls on “every winter outdoor industry business” to join ClimateUnited, SIA’s initiative to unite and empower the winter outdoor industry to lead on climate. In his appeal, SIA’s head of advocacy, Chris Steinkamp, cited the recent Intergovernmental Panel on Climate ...
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News briefsSIA announces dates and pricing for U.S. consumer snowsports festivals this fall
Snowsports Industries America (SIA) has launched exhibitor pre-registration for its winter outdoor consumer shows, the Snowbound Festivals. Unlike previous consumer shows, the Snowbound Festivals are designed to be “premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, and the biggest winter ...
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News briefsSIA hires new executive for partnership initiatives
Source: SIA Stefanie Luciano Snowsports Industries America (SIA) has appointed Stefanie Luciano as its new director of strategic alliances and membership. In this role, Luciano is responsible for membership and business opportunities for the U.S. organization, as well as strategic partnerships around SIA and the Snowbound Festival, ...
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News briefsSIA, OIA and NSAA join call for climate action in the U.S.
The U.S. Outdoor Business Climate Partnership (OBCP) – an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) – joined “Lead On Climate 2020,” the largest ever call-to-action in the U.S. from the business community to the Congress to protect America’s ...
