The U.S. Outdoor Business Climate Partnership (OBCP) – an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) – joined “Lead On Climate 2020,” the largest ever call-to-action in the U.S. from the business community to the Congress to protect America’s industries from the impacts of climate change. The OBCP alliance represents a large portion of the U.S. outdoor business sector, which helps to support the country’s $887 billion outdoor recreation economy and its 7.6 million jobs.

The group called on a bipartisan group of federal lawmakers to build a better economy after the Covid-19 pandemic by infusing resilient, long-term climate solutions into future economic recovery plans, while working towards long-term climate solutions. These include enacting policies to support efforts to mitigate climate risk and invest in a net-zero emissions economy, as well as longer-term solutions, including a price on carbon.

CEOs and representatives of more than 330 companies took part in a series of virtual meetings as part of the campaign. Collectively, these companies represent combined annual revenues of more than $1 trillion, a combined market valuation of nearly $11.5 trillion, and more than 3 million U.S. employees. Participating businesses included Fortune 500 companies such as Mars, Microsoft, Nike, Pepsico, Salesforce, Visa, and several outdoor industry companies, including Patagonia, Burton, VF Corp, Vail Resorts and Alterra Mountain Company.

Photo: © Michael on Unsplash